Why Outsource PPC Management For Small Businesses
Small business owners, are you struggling with too many tasks on your plate? PPC management for small businesses can take some weight off your shoulders.
What is PPC management?
PPC or pay-per-click advertising is a branch of digital marketing where advertisers will only pay a fee every time one of their online ads is clicked on.
PPC management is when an agency or specialist runs and manages your PPC campaigns externally to your business. A lot can be included in PPC Management services including creating ad copy, creating visual ads, sticking to and managing budgets, industry knowledge, reporting statistics and more.
Check out our blog to learn more about what managed PPC services include.
Why Would I Outsource?
Outsourcing means hiring another company to support your business. In a PPC case, they would be responsible for a given project or job that otherwise would be carried out internally.
PPC Management Agencies exist due to the demand for outsourcing PPC as 96% of brands are spending money on Google Ads alone. Realistically, you can set a PPC campaign up to run and then walk away and hope it works wonders, but we wouldn’t advise this. For a campaign to be successful, it needs to be monitored, nurtured and, at times, guided.
By outsourcing, you can have a team of specialists overseeing exactly what’s going on with your campaigns. Any dips in traffic, conversions and leads can be spotted and adjusted accordingly to ensure your success.
Learn more about hiring a PPC Agency with our free e-book – Get yours today!
PPC Management For Small Businesses
PPC management for small businesses can be intimidating, not knowing what the payoff will be while still investing large amounts. But there is a range of benefits that come from using PPC:
You’ll have your agency or specialists management fee and also what you’re willing to spend on ads. As part of your PPC management, it is the agency or specialist’s job to monitor your spending and ensure that you don’t go drastically over budget. However, you should always factor in a 10% surplus of spending that Google Ads has in place to make the most of your budget.
Outsourcing to a specialist likely means they have a lot of expertise and may have even worked within your industry before. They know which metrics are worth tracking at the campaign’s core and not just surface level. Any reports should be sent with full transparency for both successes and drawbacks of the campaign at any stage.
Whether it’s a freelancer with lower, more manageable fees or an agency specialising in boosting businesses through PPC. There is PPC management for small businesses like yours.
With channels like SEO, you rely on having actual content on your site to improve where your business ranks with PPC it simply relies on the bidding strategy and competition with your industry for those keywords.
PPC runs on your budget. Of course, it still stands that the bigger the budget, the more likely you are to see a higher return on investment. In competitive industries, a higher budget will see you rank higher and gain more audience attention, but you don’t need to spend mega bucks on PPC ads from the offset.
PPC may not be for everyone so your small business may not require PPC services. Outsourcing PPC management for small businesses should be easier now than ever, so whether you need it right now or in the future, knowing that PPC is an option for your business is always a starting point.
For more, check out our blog on PPC Managed Services – Can Thery Support Your Business?
What’s a small business to do when they need to start investing in PPC but don’t have the resources or time to do it themselves? Get in touch with ROAR!