What do Managed PPC Services Include?
Managed PPC or pay-per-click services are a form of digital marketing where advertisers pay a fee every time one of their online ads is clicked on. PPC can be done by the everyday marketer but hiring a PPC agency can support you on your PPC journey. Let’s take a look at what managed PPC services include.
What are managed PPC services?
PPC or pay-per-click services are a form of digital marketing where advertisers pay a fee every time one of their online ads is clicked on.
Managed PPC services are when a marketer or PPC agency, or specialist oversees and manages a company’s PPC ad campaigns, including their budget and spending. Managed PPC services include PPC specialists or agencies who complete various tasks in aid of PPC campaigns to drive various results.
They can conduct keyword research, devise strategies, monitor search terms and performance and more.
PPC ads come in various forms, including text, images, videos or a combination of all three. Using them allows a business to place itself in front of potential customers across search engines, websites, social media platforms and more.
One of the most popular forms of PPC marketing is via search engines. Have you ever searched for a specific company online and had to scroll past a couple of others with the word ‘ad’ next to them? These are PPC ads, take a look at the example below.
For more on working with a PPC management agency, see our blog, what do PPC companies really do?
What do managed PPC services include?
PPC is a huge business driver for 74% of brands so no wonder small businesses have jumped on the PPC train.
Managed PPC services include all-around support on your PPC ad campaigns. Including creating ad copy, creating visual ads, sticking to budgets and more. Let’s break down managed PPC services and what they include.
Google ads: Google search ads are definitely one of the most well-known aspects of PPC advertising. Keywords are chosen and the ads appear when these terms are searched on SERPs. PPC means that you will pay a pre-arranged fee every time a user clicks on one of your promoted ads. Using a PPC agency means they will create, implement and tag your Google ads in order to promote your promote brand and track performance metrics.
Create and implement ads: a PPC agency should be versatile in its PPC strategy and approach to campaigns. Not every PPC agency will offer every PPC service, but many will offer a range. For example, paid ads can be implemented on social media channels of your choice. Although they should be specific to your intended audience, a PPC agency can offer advice on this.
Ads intended for ECommerce business, also known as shopping ads, can be used. These ads are in addition to listings and will show the product whilst listing vital statistics about the product. Lastly, a PPC agency can support you using PPC via Gmail and email marketing.
Remarketing: Remarketing is when you target specific users who have previously visited or interacted with your site in the past. These remarketing tactics may aim to target a user who has come closer to a sale and has happened to click off the website at the very last minute.
Your PPC management agency can put in appropriate methods of tracking in order to keep those who have narrowly missed out on purchasing on record and retarget them. This happens when they search related terms or anything in relation to your business or brand.
Account optimisation: A PPC agency can help you better optimise your accounts. They should really be able to run your account much better than an everyday person. They will be able to perform keyword research within your niche or industry in order to optimise content and ads better.
Managing budgets: paid advertising can target and create a high level of traffic provided you have the budget to fund it. By using managed PPC services a successful PPC management company will ensure that you remain well within your budget whilst creating opportunities to attract and convert customers.
They can support you in remaining under budget whilst also accurately showing you where to allocate your budget effectively. A PPC agency would do this by evaluating how campaigns are performing and determining the potential volume that can be gained from either campaign.
Industry knowledge: amongst the implementation of tactics and other things, you should be confident using a PPC agency as they have a wealth of experience and knowledge. This means they should be able to offer a high level of advice.
A good PPC agency will be up to date with the latest trends affecting PPC. This is helpful as it is difficult sometimes for a business to be on top of all changes and developments. PPC agencies should be the first to try new tactics and strategies to create a successful PPC campaign.
Reporting statistics: A PPC agency can provide you with accurate reports on how your PPC campaigns are performing. How regularly the agency will produce these reports will vary depending on campaign size, industry and goals.
Most will produce reports both weekly and monthly. This will allow both parties to view and understand current performance. It will also highlight what needs to change if anything within the campaigns.
And, what has been working and any dips in performance. The PPC agency will then offer its knowledge to further move the campaigns forward for success.
How can ROAR support your PPC journey?
Here at ROAR, we are a full-service digital marketing agency specialising in a range of marketing services including PPC management.
Our PPC services will transform your paid ad campaigns to drive immediate and high-quality traffic to your website in order to support and grow conversion rates.
We conduct thorough keyword research in order to target your audience and their needs. This is used to curate effective ad copy to persuade them to investigate your business and hopefully convert.
Hear from Charlotte Martin at We Are Elements Talent Consultancy who we work with on a variety of services including PPC:
“We have been so impressed with the team at ROAR. From day one, the team have taken the necessary time to really understand our business and objectives.
“The level of expertise and market knowledge has become invaluable to Elements- and with every interaction, that value only increases. Thank you.”
Check out our Elements Case Study to see how we combined SEO-focused content, consultancy and PPC to help their business grow online.
For PPC campaigns designed to drive traffic and conversions, get in touch with one of our specialists today.