Problem:
Elements Talent Consultancy came to ROAR searching for a digital marketing agency that could fully take on the challenge of understanding its industry and its goals.
Elements’ objectives were to grow their online visibility through relevant, high-quality content. They were looking for an agency that could drive high intent, valuable traffic through both organic SEO and Paid Search.
Solution:
To support Elements Talent Consultancy, we used our unique and trademarked SEO Bomb® and extensive keyword research to create topic clusters. These topic clusters led to the creation of highly industry-focused blogging content clusters. ROAR also supported with SEO consultancy to help improve site performance and usability, to ensure we maximised all content and landing pages to their potential.
On the back of organic traffic supported by the blogs, ROAR created highly tailored PPC ad copy and campaigns to drive quality ‘in-market’ paid traffic to their website.
Outcome:
With support from ROAR, Elements Talent Consultancy has seen exceptional results, including an improved tracking and reporting process for its leadership teams.
Elements Talent Consultancy also now has a strong PPC performance, including a level of brand protection.