Services Used

Client Bio

Warren Access specialise in access platform hire, IPAF and PASMA training and sales of safety equipment.

Client Testimonial

It has been an absolute pleasure working with team ROAR since 2020. Their professionalism, efficiency and attention to detail have made our working relationship seamless and rewarding. Their industry knowledge is outstanding, and their responsiveness and reliability have more than met our expectations. I highly recommend them to any business seeking a reliable and trustworthy digital marketing agency partner.

Image of a boom / scissor lift for a case study on ROAR's work with Warren Access

Machinery Hire | Warren Access


Warren Access came to ROAR aiming to increase awareness for a variety of their services, including IPAF & PASMA training and plant hire services. However, Warren Access had a limited budget and limited visibility on search engines.



With Warren Access, we knew that our solution must start with completely refining and improving their PPC campaign setup and structure. We opted for a strategy focussing on sharing their budget across campaigns previously suffering from limited budgets. This enabled Google Ads to understand which campaigns needed to be prioritised for visibility and where to utilise smart bidding.

Through shared budgets, we have been able to improve campaigns limited by budget and focus on improving the overall campaign performance, including driving qualified users to the website and boosting conversions for the client.

An initial challenge was increasing conversions within the IPAF & PASMA training ad groups. However, we increased conversions by 260% over twelve months using bid adjustments and implementing conversion goal values.



Thanks to our tailored PPC strategy, this client has achieved significant results in 12 months:

  • Increased conversion rate by 20%
  • Improved click-through rate by 24%.
  • Achieved an average cost per click of 89p.
Dial Visual
20% increase in conversion rate.

Percent Visual


Increase in click through rate.

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