Problem:
Warren Access came to ROAR aiming to increase awareness for a variety of their services, including IPAF & PASMA training and plant hire services. However, Warren Access had a limited budget and limited visibility on search engines.
Solution:
With Warren Access, we knew that our solution must start with completely refining and improving their PPC campaign setup and structure. We opted for a strategy focussing on sharing their budget across campaigns previously suffering from limited budgets. This enabled Google Ads to understand which campaigns needed to be prioritised for visibility and where to utilise smart bidding.
Through shared budgets, we have been able to improve campaigns limited by budget and focus on improving the overall campaign performance, including driving qualified users to the website and boosting conversions for the client.
An initial challenge was increasing conversions within the IPAF & PASMA training ad groups. However, we increased conversions by 260% over twelve months using bid adjustments and implementing conversion goal values.
Outcome:
Thanks to our tailored PPC strategy, this client has achieved significant results in 12 months:
- Increased conversion rate by 20%
- Improved click-through rate by 24%.
- Achieved an average cost per click of 89p.
