Problem:
Netherby Hall approached ROAR amid various challenges within the digital landscape, the most urgent issue this client faces was the low amount of website traffic and low number of book completions they received. After the client set out our goals and objectives which included; to increase website traffic and improve website bookings, ROAR set out to transform Netherby Hall’s online presence.
Solution:
Similarly to our previous successful PPC campaigns, the first step in this project was to conduct in-depth keyword research to gain a better insight into effective keywords and search terms alongside understanding the budget recommendations and opportunities at play. After performing this research, ROAR got started with creating compelling ad copy that spoke directly to Netherby Hall’s target audience with the goal of creating irresistible ads that turned clicks into customers.
We followed this process by beginning and executing a professional account build and implementing market-leading tracking and reporting before setting this campaign live.
Outcome:
Our PPC Management Services not only achieved the goals and objectives set out by the client but surpassed them and the industry standard:
- Achieved a 496% increase in conversions.
- Achieved a conversion rate of 11%, which is a 9% increase on the industry standard of 2.2%.
- Achieved a click-through rate of 11% versus the industry standard of 4%.
- 26% increase in bookings.
- Increased ADR (average daily rate) by £87.
…all in a 5-month period.
