Services Used

Client Bio

Adoptions Tees Valley is a regional adoption agency for the North East of England, helping to find families for children needing adoption.

Client Testimonial

We have worked with ROAR for nearly three years, and it’s been a great experience. They are incredible value for money; they make our modest budgets work hard and add value where possible, knowing we are a small not-for-profit business; which is hugely appreciated. Account management (Oliver) is great, and we’re kept in the loop of any changes/recommendations for improvements in our campaigns. ROAR are a pleasure to work with, I wouldn’t hesitate to recommend to others.

Image for a case study about ROAR Digital Marketing working with adoption tees valley to achieve an increased conversion rate of 31%

Adoption Services | Adoption Tees Valley


Adoption Tees Valley came to ROAR intending to raise awareness for their adoption services for families within the Northeast region. They hoped to create awareness of their various adoption events that help families understand the adoption process and provide support to those looking to adopt.



To support Adoption Tees Valley, ROAR have supported them by migrating their analytics and tracking to GA4 to ensure they have a robust, and functional tracking and analytics strategy in place. One of the client’s goals was to increase awareness of their services across the Northeast, requiring specific Geo-targeting within their Google Ads account and paid advertisement campaigns to focus their budget within the Northeast and ensure they target the correct audience.

We also made it a priority to create Google Ads campaigns that focussed on the promotion of events put on by Adoption Tees Valley to increase sign-ups. We did this by creating tailored ad copy to encourage search engine users to click through to their site and sign up.



Thanks to our tailored strategy, this client has achieved significant results in just 3 months using our targeted PPC strategy:

  • 31% increase in conversion rate.
  • Increased click-through rate by 24%.
  • Achieved a 9.6% conversion rate in the last 12 months.
Percent Visual


31% increase in conversion rate.

Percent Visual


24% increase in click-through rate.

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