Problem:
Adoption Tees Valley came to ROAR intending to raise awareness for their adoption services for families within the Northeast region. They hoped to create awareness of their various adoption events that help families understand the adoption process and provide support to those looking to adopt.
Solution:
To support Adoption Tees Valley, ROAR have supported them by migrating their analytics and tracking to GA4 to ensure they have a robust, and functional tracking and analytics strategy in place. One of the client’s goals was to increase awareness of their services across the Northeast, requiring specific Geo-targeting within their Google Ads account and paid advertisement campaigns to focus their budget within the Northeast and ensure they target the correct audience.
We also made it a priority to create Google Ads campaigns that focussed on the promotion of events put on by Adoption Tees Valley to increase sign-ups. We did this by creating tailored ad copy to encourage search engine users to click through to their site and sign up.
Outcome:
Thanks to our tailored strategy, this client has achieved significant results in just 3 months using our targeted PPC strategy:
- 31% increase in conversion rate.
- Increased click-through rate by 24%.
- Achieved a 9.6% conversion rate in the last 12 months.
