Problem:
Spence and Partners faced numerous online challenges; they were suffering from poor online visibility, had very few MQLs (marketing qualified leads), and needed to dramatically increase their search engine authority within a niche, competitive market. They initially set us three goals, to increase their online visibility, increase the number of quality leads, and, by targeting the right people – increase their conversion rate.
Solution
After establishing the problems Spence and Partners were facing, we put a structured plan in place designed to target the clients’ pain points.
Our first step was to implement solid, robust and reliable tracking. We followed this by assessing their website to inform our campaign strategy and thoroughly auditing their SEO and PPC output.
Our results showed that Spence and Partners were invisible on organic search besides their brand name. Spence and Partners PPC was far too broad which resulted in significant wasted ad spend. Their ad campaigns only utilised the most basic of ad terms.
We followed this by conducting in-depth keyword research and analysis of search trends working closely with the client to remove unnecessary jargon from their website and their other marketing assets. This data was used to inform our PPC strategy, and afterwards, the clients PPC performance drastically improved and these learnings were used to provide a focus for SEO optimisation.
This quick boost allowed us to improve their holistic paid and organic performance, giving us a cyclical strategy that we implemented consistently to build weekly performance.
Our industry-leading SEO Bomb® was implemented to further enhance the visibility of the client’s website. The bomb is a process that includes the creation of a library of highly targeted and curated content, specifically relevant to a sector or webpage, that uses search engine algorithms to the significant benefit of our clients.
Outcome:
Thanks to our tailored, and strategic search engine marketing strategy, the client not only achieved their goals/objectives but surpassed them dramatically.
- A rapid ascent to page one of Google search for a host of terms including; ‘PPF assessments’ ‘Illiquid Assets’ ‘Bespoke Pension Services’ ‘Pension Scheme Consultants’, and ‘Pension Consultants’.
- An increase in organic traffic of 34.6% thanks to our highly focused, high-intent SEO strategy.
- An increase in quality leads of 211% thanks to our targeted PPC campaign strategy.
- Which all led to the generation of additional business opportunity value in the region of £4.1m in the last 12 months alone; when compared to their budget, this produces a ROAS ratio of 4100:1.
