How to Do Keyword Research for Content Writing blog header

How to Do Keyword Research for Content Writing

Content isn’t just about writing well-structured and thought-out articles, blogs, or web pages; it’s also about ensuring your target audience and search engine can find and understand your content.

Effective keyword research helps you understand what your target audience is searching for, allowing you to create high-quality content that answers their search query. That said, here’s a guide on keyword research for content writing. 

 

How to Do Keyword Research for Content Writing

Understanding Your Niche

Before delving into keyword research, it’s crucial to have a deep understanding of your niche, audience interests, and pain points. This understanding is like a compass, guiding you to create content that truly resonates with your audience. Remember, if you try to speak to everyone, you speak to no one.

 

Use Keyword Research Tools

Writing for the user is one thing, but can you also write for the search engine? Optimising your blogs around specific keywords will help improve rankings and gain more traffic. There are a handful of good keyword research tools out there, but as a SEMrush partner, we highly recommend you use the SEMrush keyword magic tool. Try it free today!

Inside the SEMrush keyword magic tool, you will be able to enter the keyword you’d like to optimise your blog for, and it will generate thousands of keywords similar to your initial seed keyword, which can help you find keywords with improved accuracy and more volume (monthly searches).

For example, imagine you owned a sporting goods store and wanted to write a blog about the best golf clubs. By searching the seed keyword ‘best golf clubs,’ the keyword magic tool has provided me with thousands of semantically related keywords for optimising my blog. In this case, ‘best golf clubs for beginners’ would be a better keyword for my blog, as although the volume is lower, the keyword difficulty is much lower.

To learn more about different content writing tools, read our blog, “5 Content Writing Tools For SEO.”

 

Analyse Search Intent

Understanding the search intent behind a query is crucial; it can help you determine what type of content the user is looking for, and it can be put into four categories:

Informational: The user is looking for information (e.g., “how to”)

Navigational: The user is looking for a specific website (e.g., “Instagram Login”)

Transactional: The user is intending to make a purchase (e.g., “buy gym trainers online”)

Commercial: The user is researching products or services (e.g., “best protein powder for muscle gain”). When it comes to keywords with commercial intent, have you considered utilising PPC marketing? If so, check out ROAR’s PPC management services today.

 

Ensure that the keywords you choose align with the type of content you write and the search intent of your desired audience. An excellent way to do this is to tailor your content to different stages of the marketing funnel, which targets users at each stage, whether that’s awareness, interest, consideration, or purchase stage.

 

Monitor and Adjust

Like all marketing channels, avoiding the ‘set and forget’ approach is key to maintaining a high content creation and optimisation standard. You must monitor your keywords’ performance so you’re ready to react to performance drops and industry trends.

 

Our Final Thoughts

  • Prioritise Search Intent – Effective keyword research for your content writing requires a deep understanding of your target audience. Try your best to ensure the content you produce aligns with the search intent of the keyword you have optimised for.

 

Visit our content writing and optimisation webpage and discover how content creation can increase your website’s visibility and attract more targeted traffic!

 

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