5 Content Writing Tools For SEO

We all need a helping hand now and then, and utilising content creation tools for SEO is part of creating a sustainable and successful SEO and content creation strategy. In today’s blog, ROAR is offering you a helping hand and showing you 5 of our favourite content writing tools for SEO to help your business meet its content goals. According to 59% of B2C marketers, high-quality content is the most effective SEO strategy.

5 Content Writing Tools For SEO 

SEMrush 

SEMrush is a complete and utter game changer in the search engine marketing industry. First, don’t be intimidated by her; she’s intelligent, heroic and innovative, but she doesn’t bite! Taking on a tool such as SEMrush can cause some newer marketers to freak out a little, as the dashboard is packed to the brim with helpful tools to improve your overall search engine marketing strategy.

In terms of content marketing, SEMrush breaks down its offerings into 5 categories

Topic Research: This tool allows marketers to discover subject areas around a key topic. It provides them with questions to answer the search volume of terms to generate audience-focused topics for blogs and content. 

SEO Content Template: This tool allows marketers to create a template and generate the proper subheadings for each piece of content simply by filling out your content keyword. 

SEO Writing Assistant: This SEO writing tool evaluates your content based on SEO, Readability, and Originality. It provides tips and suggestions to make your content more concise and increase optimisation with semantically related keywords.

Brand Monitoring: Brand monitoring helps businesses and marketing teams track social mentions, PR, and backlinks across the web. This comes at an extra cost, but SEMrush offers a free trial to help wrap your head around it.

ContentShake AI: ContentShake AI comes at an extra cost but uses SEO data from SEMrush to find resonating content ideas, create SEO-friendly content with AI and generate social media posts. 

Yoast SEO

Yoast SEO is a WordPress plugin designed to support marketers, content writers and business owners with SEO. It offers a wealth of helpful tools to improve the SEO performance of web pages and blog content to increase online visibility and improve writing style and readability. 

Although Yoast SEO provides useful features for optimising your website, it does require some groundwork in terms of keyword research. Yoast SEO does not support keyword research or deep SEO tactics but is a fantastic place to start for marketers looking to gain a beginner’s knowledge of optimising content. 

The SEO Bomb 

The SEO Bomb is a 12-week content marketing plan that provides marketers and businesses with everything they need to create well-founded, audience-focused, high-quality content. 

It helps marketers achieve greater online visibility through creating thought leadership and industry authority using data-led research to create 12 pieces of content around a pillar page (service page).

 The SEO Bomb is a complete marketing plan providing a list of keyword suggestions, blog titles to utilise and cover these keywords, topic ideas, questions to answer based on high-ranking search results, statistics and external links for research, a checklist to follow and a foolproof on-page SEO guide to maximum your content output. 

With proven results, including brands in a competitive space such as recruitment and achieving a #1 spot on SERPs for high-intent key terms, the SEO Bomb is the ultimate content strategy for ambitious brands and industry leaders. 

Frase

Frase is a super clever tool that helps writers generate content in various formats and maximise their optimisation efforts by providing the top search results for specific keywords, the best semantically relevant keywords.

It provides marketers various AI tools to create bullet-pointed content, meta descriptions, intros, blog titles, and production descriptions. 

The most impressive part of Frase is the document section of the tool where users can choose a location to target, insert a target keyword for their content and be presented with the top-ranking SERP results, ideal word count, link count, image count and topics/keywords to talk about within your content to give it the best chance of disrupting the search engine. 

ChatGPT/Gemini/Copy.AI

AI may not be a search engine’s best friend, but all 3 of these highly regarded artificial intelligence tools are excellent starting points for enhancing the SEO content creation process.

You see, AI tools are amazing for creating all kinds of content, from images to long-form blogs and getting the basic layout of content up. It uses information that is already on the web and sources it to answer questions and prompts from marketers. 

All of these tools are pretty smart and can source high-quality information. However, in most cases, it will take your prompts for gospel and not think outside the box. We have noticed that it sometimes uses American English when we use British English. 

AI writing assistants can’t fully optimise content or ensure that they adhere to best practices within SEO, so it is worth noting the risks of simply creating AI content and posting it on your website. 

In a recent blog post, we talked a little bit about AI content and whether it can rank on Google. This was put together after the recent March 2024 Google Core Update, which saw Google crackdown on AI-generated content and de-rank some websites entirely for black tactics. 

See our blog, ‘The Future of SEO: Can AI Content Rank on Google?‘ for more information.  

Chatgpt, Gemini, CopyAI.

What is SEO-Friendly Content Writing

Content, meet SEO, SEO, meet content, a rocky yet expected friendship is born! The ironic thing about these two stellar marketing strategies is that they both NEED each other to survive. Websites that aim to improve their SEO require content to do so, and content that hopes to perform online requires SEO to tell search engines where this content should rank online.

Here are 4 tips for SEO-friendly content writing: 

Research: Research the content subject area, keywords with appropriate keyword difficulty and search volume, ideal content length for a topic, and what questions people are asking search engines about this topic.

Optimise Meta: Your meta title and meta description should be optimised using a target keyword that this page aims to rank for on SERPs. You should also ensure that your meta description gives an accurate description of what your page is about to avoid misleading viewers. 

Optimise Content: Optimising your content is key for helping search engines understand the purpose and relevance of your content to audiences’ search queries and search intent. Use your focus keyword across H1s, H2S, intros, and body text without keyword stuffing, and use semantically related keywords to hone your content and fully cover your chosen topic. 

Add Multimedia: Including images and video within your content effectively engages your audience and keeps them onsite and active during their visit. Images, video, and other multimedia aspects should be relevant to your blog content, and for SEO reasons, you should fill in your alt text! Alt text is used to describe images and multimedia elements to users who require more accessibility to understand your content, and by including keywords within this alt text, search engines can better understand it and what it represents. 

Our recent blog, ‘What is Content Writing and Why is it Important‘, covers more about AI content and how to start content writing.

Our Final Thoughts

Leveraging content creation tools for SEO is a game-changer for business owners and marketers looking to enhance their online presence. SEO tools like SEMrush, Yoast SEO, The SEO Bomb, Frase, and AI tools like ChatGPT offer unique features to streamline your content strategy, boost visibility, and improve search engine rankings.

These tools make it easier to research keywords, optimise content, and create engaging material that resonates with your audience. So, embrace your online allies and watch your content take off the competitive SEO landscape. Happy writing and ranking!

Visit our content writing and optimisation webpage and discover how content creation can increase your website’s visibility and attract more targeted traffic!