Guest Blog: The power of understanding your numbers
By: Alex Von Schirmeister MD, Xero UK & Emerging Markets Being an entrepreneur or a small business owner or even a sole trader is one of the most noble activities there can be. It takes courage and vision, and resilience, and graft and very hard work to set out and run your own business. […]
Guest Blog: From Meh to Meow: Why ‘Good Enough’ Web Design Isn’t Good Enough Anymore
By: Simon Honeywood Owner | Ready Salted At first glance, your website might seem just fine. It loads, it has your logo, and your contact form works. But if your business is growing, changing, or breaking into new markets, ‘fine’ might not be cutting it. Too many websites fall into the ‘good enough’ […]
Guest Blog: Why your accountant might be bad for your health!
By: Graeme Tennick Chief Impact Officer | Tennick Accountants Why your accountant might be bad for your health… we’ll even prove it if you get to the end! Let’s first address the elephant in the room – any accountant that is focused on saving you tax alone is not going to help you […]
Guest Blog: Accessibility – The Silent Sales Killer That Hurt Your Brand
By: Emmanuel Okunade | Web Developer Businesses pour a lot of resources into SEO, social media, and UX design—yet many overlook a critical factor that silently sabotages conversions and brand loyalty: ACCESSIBILITY. Over 1.3 billion people globally live with disabilities, and 24% of the UK population had a disability in 2022/23, totaling 16.1 million people. […]
Guest Blog: Remember Who You Are: A Message for the Hidden Lions in Business
By: Shaun West Business Coach | Consultant Have you ever looked in the mirror and wondered, how did I end up here? A quiet voice of doubt… the noise of the day-to-day… the feeling of being lost in the very business you once felt fired up about. If you’re reading this, chances are […]
Guest Blog: Why B2B Businesses Need to Get Serious About Video… And Stop Treating It Like an Afterthought
By: James Ibbitson Founder | Visual Punch Let’s talk about video marketing in B2B. For too long, it’s been treated as a nice-to-have, an afterthought, something to throw in when there’s leftover budget. Meanwhile, B2C brands are using video-first strategies to dominate their industries, connect with customers, and win business. But here’s the thing: […]
Guest Blog: Playing The Room and The Audience
By: Alfie Joey Keynote Speaker | Speak Easy Guy Every talk is different (or should be) because every room and audience is different. Even slightly. Treat every talk as your most important to date and don’t just go through the motions, just punching out the same info in exactly the same way. Reading […]
Guest Blog: What B2B Marketers Can Learn from DTC’s CRO Playbook
By: Oliver Kenyon Co-Founder | Conversion Wise Getting website visitors is hard. Getting them to convert is even harder. For years, DTC brands have relied on conversion rate optimisation (CRO) to turn passive browsers into paying customers. But CRO isn’t just for e-commerce. B2B marketers can use these same tactics to engage leads, build trust, […]
Guest Blog: Why B2B and B2C Principles Align In An Integrated Marketing Strategy
By: Sophie Tunnah Founder & Director | Literally Marketing Sure, there’s a lot of differences across businesses in the b2b landscape when compared to the b2c industries, but in my view, many of these differences are held within proposition, consumer behaviour, and data signaling. Whether you’re a b2b marketing specialist or hold your experience within […]
Guest Blog: Building Your Personal Brand on LinkedIn: Stepping Into Your Uncomfortable Zone
By: Kathryn Wharton Freelance B2B Specialist | KLW Marketing We often talk about stepping out of our comfort zones, but what if the real growth happens when we step into discomfort instead? One of the biggest missed opportunities for professionals today is failing to build a personal brand on LinkedIn. Why? Because it […]
