Guest Blog: From Meh to Meow: Why ‘Good Enough’ Web Design Isn’t Good Enough Anymore

By: Simon Honeywood 

Owner | Ready Salted 

At first glance, your website might seem just fine. It loads, it has your logo, and your contact form works. But if your business is growing, changing, or breaking into new markets, ‘fine’ might not be cutting it.

Too many websites fall into the ‘good enough’ category. They look okay, function reasonably well, and technically do their job. But they often fail to reflect what makes your business different. They do not scale with your team or ambition. And worst of all, they miss opportunities to build trust and convert new customers.

Here is the thing. Your website is often the first proper interaction someone has with your business. Before they meet you, they meet your site. If it does not match the quality of your product or service, that is a problem.

What ‘Good Enough’ Looks Like

• Your messaging feels vague or generic 
• You are not sure what visitors are actually doing on your site 
• It is hard to update quickly, or relies too heavily on one internal person 
• Your team has changed, your goals have evolved, but the site has not

We see this all the time. Often, what was a perfect fit a few years ago no longer represents the business today. Maybe your services have expanded, maybe you have rebranded, or maybe your sales team are struggling to use the site to support their pipeline.

So what does better look like?

Building Websites That Actually Work

A website that truly works is one that aligns with your business goals. That might mean:

• Structuring the site to support recruitment 
• Building clearer user journeys to help sales 
• Reframing your messaging to target specific buyer types 
• Highlighting social proof in the right places to build trust

When we build websites, we are not just thinking about design. We are asking: what are you trying to achieve, and how can your site help you get there?

We look at:

• Who is using your site and what their goals are 
• How to reflect your tone of voice and values 
• What key actions need to happen on every page 
• How to build trust and reduce confusion 
• What your competitors are doing

Then we plan the right structure, content, and design to support it.

Thinking About Your Website in 2025

We often say: your website should be your hardest working salesperson. If you feel like it is coasting, or no longer telling the right story, it might be time for a rethink.

We are not big on buzzwords or ego-driven design. Our approach is grounded in what works and what will make a genuine difference to your business.

So if you are thinking about a refresh later this year, maybe now is a good time to ask the hard questions.

Is your website really doing enough?

Simon Honeywood 

Owner of Ready Salted