Guest Blog: Building Your Personal Brand on LinkedIn: Stepping Into Your Uncomfortable Zone

By: Kathryn Wharton

Freelance B2B Specialist | KLW Marketing

We often talk about stepping out of our comfort zones, but what if the real growth happens when we step into discomfort instead? One of the biggest missed opportunities for professionals today is failing to build a personal brand on LinkedIn. Why? Because it feels uncomfortable.

Many people hesitate to post, engage, or share their expertise on LinkedIn. They worry about what colleagues will think, whether their content is “good enough,” or if they even have anything valuable to say. But here’s the truth: if you want to increase the visibility of your business whether to attract customers, secure partnerships, or even draw in future talent you and your people need to be visible.

Why LinkedIn Matters More Than Ever

LinkedIn isn’t just a job board; it’s the professional networking platform where business happens. Your customers, potential collaborators, and industry peers are already there, scrolling, engaging, and making decisions about who they trust and want to work with.

Yet, here’s a shocking stat: less than 1% of LinkedIn users actually post content. That means most people are just lurking, watching from the sidelines while a small number of professionals position themselves as thought leaders.

Don’t be a lurker. If you want to build your credibility, attract new opportunities, and grow your business, it’s time to step into your uncomfortable zone and start showing up.

The Importance of Having a Strategy 

While being active on LinkedIn is essential, you don’t want to waste hours mindlessly scrolling or posting random content with no clear direction. Having a strategy ensures that your time spent on the platform is effective, focused, and aligned with your business goals.

Here are five simple ways to get started:

1. Know Your ‘Why’ Before You Type – Figure out what you want to achieve on LinkedIn so you can post with purpose.
2. Make Your Profile Work for You – Your LinkedIn profile is like your digital storefront. Make sure it tells the right story.
3. Join the Conversation First – Not ready to post yet? Start by commenting on posts to get comfortable engaging.
4. Share, Don’t Sell – People connect with stories and insights, not sales pitches. Share experiences, lessons, and helpful tips.
5. Keep an Eye on What Works – Check your LinkedIn analytics to see what resonates, then do more of that!

Empower Your Team to Be More Visible on LinkedIn

I get it. LinkedIn can feel overwhelming. Maybe you’ve got team members who scroll through their feed but never post. Or colleagues who want to be more active but aren’t sure what to say. Or maybe you’ve got a brilliant team doing incredible work, but no one outside your business knows about it.

The thing is, LinkedIn isn’t just about personal branding, it’s about business visibility. When your team shows up, engages, and shares their expertise, it strengthens your company’s reputation, attracts new opportunities, and even helps with hiring the right talent.

That’s why I created a half-day LinkedIn training session to help teams like yours. It’s designed to give your team the confidence, skills, and a clear, no-fuss strategy to start using LinkedIn in a way that feels natural and gets results.

And the best part? Each team member will leave with their own personal LinkedIn strategy based on their role and goals so they’ll know exactly what to do next. No more second-guessing.

Take the First Step Into Visibility

At KLW Marketing, we specialise in delivering impactful solutions that resonate with the target audience. Wherever they are. So, if your team is ready to go from lurking to leading, we’d love to help. Let’s work together to make LinkedIn less intimidating and more impactful because your business (and the people in it) deserve to be seen. Let’s chat—book your team’s LinkedIn training session today at KLWmarketing.co.uk or by reaching out to kathryn@klwmarketing.co.uk.

By: Kathryn Wharton

Marketing Consultant & Director @ KLW Marketing

https://www.klwmarketing.co.uk/

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Header Photo by maliha majeed from Getty Images