11 November, 2025

Tech Firm | Spark Epos

PROBLEM:

When SPARK EPOS first approached us, they faced a major challenge: they had little to no visibility on where their conversions were coming from. Despite having previously run Google Ads campaigns, there was no quality web traffic, no clear data on what was working, and no website conversions coming into sales.

The business had long relied on trade shows as their primary lead generation channel, but they recognised that this approach limited their reach and scalability. To achieve sustainable growth, they needed to structure their marketing activity, build a stronger online presence, create multiple touch points, drive better qualified traffic. and educate their ideal customers on the capabilities of their Robotics solutions.

SOLUTION:

Our approach was to build a full-funnel PPC strategy designed to guide potential customers from brand/product awareness, to consideration, through to conversion. We began by running targeted Display campaigns at the top of the funnel to introduce SPARK EPOS to new audiences and build brand recognition within their key industries.

In the middle of the funnel, we focused on high-intent Search campaigns to capture users actively researching commercial cleaning robot solutions, driving quality traffic to the website.

Finally, we implemented remarketing through both Search and Display campaigns to nurture interested prospects, keeping SPARK front of mind and encouraging them to take the next step. This structured approach ensured that every stage of the customer journey was addressed, maximising both visibility and lead generation potential.

OUTCOME:

Since implementing these changes, Spark Epos has seen major improvements so far:

• 100% increase in conversions compared to previous period.
• PPC has been a key growth driver, producing 41 MQLs in the last three months alone.
• Our activity supported a wider uplift in performance, supporting to drive 90 MQLs across multiple channels in the last 3 months alone.
• Provided total clarity and confidence in their marketing data with a KPI-focused analytics and reporting dashboard.

100%

Increase in conversions compared to previous period

90

MQL’s over a 3 month period

41

MQL’s inside 3 month period via PPC