PROBLEM:
When RediData first engaged with us, their organic visibility was almost entirely reliant on branded terms and direct traffic. This meant the business had very limited reach for non-branded search terms, hugely restricting discoverability among new audiences.
Despite offering highly valuable data services, the website was significantly underperforming in organic search due to multiple unresolved technical SEO issues. These included crawlability errors, outdated metadata, and inconsistent internal linking which resulted in a poor foundation for search visibility, traffic growth, and conversions.
SOLUTION:
We carried out a comprehensive SEO audit and implemented a technical clean-up to address foundational issues. This included fixing crawl errors, updating and optimising metadata across key pages, and restructuring internal linking to improve page authority flow and crawl efficiency.
In parallel, we carried out keyword research to identify high-impact non-branded terms and aligned the website’s content and metadata strategy to target these effectively, moving RediData beyond just branded visibility and into relevant new areas of organic opportunity.
OUTCOME:
Since implementing these changes, RediData has seen major improvements in organic performance so far:
- 59% increase in top 3 positions in SERPs
- 522 Conversions from organic search
- 346.93% increase in total users
- 55% increase in total search impressions
“We have had a good experience working with ROAR. From day one, they have been dedicated to help us achieve our goals. They provided a strategic plan tailored to our needs. Within a few months, we saw significant improvements in our keyword rankings.”
Mehaique Nawaz, Global Marketing Manager, RediData
