PROBLEM:
Interbacs approached ROAR after a poor experience with a previous agency, which left them with a website riddled with crawlability issues and an ineffective SEO strategy.
As a result, their online presence was almost nonexistent, ranking for only a handful of branded keywords. This lack of visibility severely impacted their ability to attract new customers and compete in their industry.
SOLUTION:
To address these challenges, we conducted a full audit and identified the need to consolidate their subdomains and migrate to a new, well-structured website with a clear hierarchy for both users and search engines.
This involved a complete redesign and SEO migration, ensuring the site was optimised for discoverability.
Despite working with a JavaScript-heavy platform, ROAR successfully implemented technical SEO solutions to enhance indexing and accessibility.
OUTCOME:
As a result, Interbacs experienced a significant boost in online visibility, surpassing industry benchmarks and outperforming competitors. Through a tailored SEO strategy, quarterly SEO Bombs, and ongoing content efforts, we achieved higher keyword rankings, increased conversions, and strengthened their overall digital presence.
Thanks to our SEO, we managed to achieve the following:
- Increase in conversions by 161%
- Increase visibility from 4% to 20% for over 150 keywords
- 10% increase in total users
- Increase in conversion rate by 14%
“ROAR are a professional, friendly and result oriented team.” – Djamal Saba, Growth Marketing Lead, Interbacs.
