PROBLEM:
Before partnering with us, StayinFront’s website suffered from a lack of targeted organic search visibility. While the brand had a strong presence in its sector, its SEO strategy wasn’t connecting with the right audiences in key markets.
The majority of organic traffic was either branded or low-intent, and failed to align with StayinFront’s commercial objectives. Core issues included under-optimised content, weak keyword targeting, and a website structure that didn’t reflect how users actually searched for their solutions. This meant that despite their strong market offering, StayinFront was struggling to turn visibility into qualified leads and commercial opportunities.
SOLUTION:
We began with a comprehensive SEO audit to uncover both technical and content-related issues affecting performance. This included resolving crawl errors, optimising metadata across key pages, and restructuring internal linking to enhance crawl efficiency and authority flow.
In parallel, we carried out in-depth keyword research to identify high-intent, non-branded search terms that aligned with user behaviour and business goals. Using these insights, we realigned the keyword strategy and optimised existing content and metadata to improve relevance, expand organic reach beyond branded terms, and drive performance across priority pages.
OUTCOME:
As a result of our targeted SEO work, StayinFront so far has seen clear improvements in performance:
- 2,373 conversions gained
- 686% increase in conversion rate
“We have had a good experience working with ROAR. From day one, they have been dedicated to help us achieve our goals. They provided a strategic plan tailored to our needs. Within a few months, we saw significant improvements in our keyword rankings.”
Mehaique Nawaz, Global Marketing Manager, StayinFront
