14 May, 2025

Legal Services | Prism Family Law

Problem:

Prism Family Law, a well-established Family Law firm in Newcastle, wanted to expand their online reach and generate more leads through their newly designed website. Despite their strong reputation in the local area, they needed a digital strategy that would improve their visibility and attract potential clients searching for legal services in Newcastle and the North East.

Solution:

ROAR developed a targeted strategy incorporating SEO, PPC, and website analytics to maximise their digital presence. Google Ads provided immediate keyword testing and helped capture high-intent users actively searching for legal services.

Meanwhile, SEO focused on targeting users earlier in their journey with long-form content and informational keywords, ensuring Prism Family Law was visible throughout the decision-making process.

Outcome:

By integrating both paid and organic strategies, we created a comprehensive approach that engaged potential clients at all stages of the funnel. Over time, this synergy between SEO and PPC not only increased Prism Family Law’s visibility but also drove sustained lead generation, strengthening their online presence.

Thanks to our SEO and PPC, we managed to achieve the following:

• 16% conversion rate from Google
• Over 1,500 conversions from Google ads
• 12.1 average position in SERPS
• Average 2.4% CTR from organic search

1,500

Conversions from Google Ads

16%

Conversion Rate from Google