What Makes a Good Website?

You may be wondering what makes a good website. It’s not just about aesthetics or loading speed – many factors contribute to the success of a website. From user experience and design to functionality and SEO, a well-optimised website needs to perform on multiple levels. 

In this blog, we’ll break down the essential elements that make a website not only visually appealing but also effective in engaging visitors and conversions.

What Makes a Good Website?

Let’s take a look at the key elements which make a good website: 

SEO optimisation 

SEO optimisation is critical for ensuring your website ranks well in search engine results and attracts organic traffic. Keyword research is a key part of SEO, identifying relevant keywords that your audience is searching for and incorporating them naturally into your content. This involves understanding search intent and strategically placing keywords where they enhance rather than disrupt the existing content. 

Meta tags are another key component of SEO optimisation. Using meta titles and descriptions provides users and search engines overviews of your website pages and encourages clicks from search results. A compelling meta description usually has a CTA to encourage the user to click through to your website. 

Why is internal linking important for SEO? Including internal and external links on your website is a way to ensure your website is well-optimised from an SEO perspective. Internal links guide visitors to other relevant pages on your site, and external links to reputable sources to enhance credibility and authority. 

With 39% of users losing interest and moving on when there is a slow image loading time, a fast-loading website is crucial for strong SEO performance and overall user experience. Visitors expect pages to load quickly—if a site is slow, they’re likely to leave, leading to higher bounce rates and fewer conversions.

 Page speed plays a key role in user satisfaction and retention. To improve loading times, optimise images and files by reducing their size. Use compression tools to minimise file sizes without compromising quality. Efficient image handling ensures that visual content loads smoothly, enhancing user experience without delays.

Relevance and Value 

Your content should be relevant to your audience and provide value. This means understanding your target audience’s needs and interests and addressing them through your content. 

By conducting thorough market research, you can tailor your content to address specific problems or questions your audience may have. Whether it’s informative blog posts, engaging videos, or interesting product descriptions, your content should resonate with your users and provide them with the information they need. Moreover, content that offers real solutions builds trust and positions your brand as an industry authority. 

Google continues to emphasise EEAT—experience, expertise, authority, and trustworthiness—when evaluating the value of website content. Making EEAT a priority not only enhances search visibility but also reinforces your brand’s credibility. 

By creating high-quality, well-researched, and reliable content that genuinely addresses user needs, you can establish trust with your audience and position your brand as a leader in your industry.

User-Friendly Navigation

A common question we get asked is ‘why use a SEO agency for better user experience?’ A well-structured navigation system is essential for providing a positive user experience. Users should be able to easily find the information they’re looking for without frustration. Navigation is the roadmap to your site, directing visitors smoothly from one section to another.

Improve user experience with our SEO Services. Contact us to get help with your optimisation today!

Mobile Responsiveness

Is your website mobile-friendly? With the increasing use of mobile devices, your website must be mobile-responsive. This means that your website should adapt to different screen sizes and provide an optimal viewing experience on mobile phones. A responsive design ensures all elements are accessible and visually appealing, regardless of the device used. Having a mobile-friendly website positively affects core web vitals and also ensures user experience is benefited, which is a Google ranking factor. 

Call-to-Actions (CTA)

A well-placed call to action (CTA) guides users towards taking specific actions, such as signing up for a newsletter, making a purchase, or contacting your business. Using contrasting colours to make CTAs stand out, and ensuring they are easy to click on both desktop and mobile devices is key to successful CTAs for user engagement and conversions.

Visually Appealing

A visually appealing website plays a significant role in attracting and retaining visitors. An aesthetically pleasing design creates a positive impression and encourages users to explore further. The visual elements of a website are often the first thing visitors notice, and they can make or break the initial impression.

Our final thoughts

• Prioritise User Experience – Ensure your website is visually appealing, easy to navigate, and fast-loading to keep visitors engaged.
• Optimise for Conversion – Use strategic CTAs and quality content to attract, engage, and convert visitors into loyal customers.
• Reflect Your Brand – Your website is a key representation of your business, so invest in making it a valuable and impactful digital asset.

Need help optimising your website? ROAR is here to help with our search engine marketing services. Let’s elevate your online presence – contact us today!

Photo: © scyther5 from Getty Images