glasses and magnifying glass on top of paper with wooden blocks spelling out analytics

What is Organic Search In Google Analytics?

If you’ve ever used Google Analytics (GA4), or are just starting out, you may have come across the term ‘Organic Search’. It may sound a bit technical, and you may be wondering what organic search in Google Analytics is, but it’s actually quite simple when you break it down. So, let’s get into it!

 

What is Organic Search?

Organic search refers to the traffic that comes to your website through search engines like Google, without you paying for it. In other words, it’s when someone types something into a search engine, clicks on your website from the results page (SERP), and lands on your site organically. This is without you running it through an ad or promoting it through paid channels. 

 

For example:

 

This user would be classed as organic search traffic and would be tracked as such in our Google Analytics property. 

 

How Does Google Analytics Track Organic Search? 

In Google Analytics, when someone finds your website through a search engine like Google (but without clicking on an ad), it automatically tags that visit as organic search traffic. You don’t have to do anything on your end of GA4, as long as you have it set up, it’s built into the system. 

When you log into your GA4 account you can see the data under ‘Acquisition’. This is where you can check how much traffic is coming from different sources, including organic search. If you want a more detailed guide you can visit Google Analytics Help centre.

Need help optimising your website for organic search? Contact us today to learn how our SEO services can drive more traffic to your site.

 

Why is Organic Search Important?

Organic search is one of the most valuable traffic sources for several reasons:

  1. Free Traffic: You’re not paying for each click like you would with paid ads (such as Google Ads). This makes it a cost-effective way to attract visitors over time.
  2. Build Trust : When people find your website organically, it’s often seen as more trustworthy. They know they weren’t swayed by an ad, and if you’re ranking high on the search results (SERP), it signals to them that your content is relevant to their search query.
  3. Long Term Advantages: While it might take some time and effort to optimise your website for search engines also known as search engine optimisation, once you’re ranking well, you can continue to get traffic for a long time without doing much ongoing work.

 

How can you Increase Organic Search Traffic?

Getting more organic search traffic is a prominent goal of SEO, as ultimately it leads to more conversions for a business. However, how can you increase organic search traffic? 

Keyword research  is an important component of including relevant keywords into your content. This is due to users entering topic relevant keywords in search engines so you need to know which keywords are going to bring volume to your site but also enable you to appear on SERPS, ideally you want to choose a keyword with low keyword difficulty and high volume. The content must be high quality and engaging, as it attracts more visitors to your website. 

Quality content also increases the likelihood of earning backlinks, which are crucial for improving rankings.  Building backlinks from reputable websites can significantly enhance your organic ranking, as these links serve as a signal to search engines that your content is valuable and authoritative.

 

Our final thoughts

  • Organic search traffic is cost-effective and trustworthy: Unlike paid ads, it generates long-term benefits by attracting visitors through unpaid search engine results.

 

  • Focus on SEO strategies: Conduct keyword research, create high-quality content, and build backlinks from reputable sources to improve your website’s visibility and ranking.

 

  • Invest in long-term success: Once your website ranks well in search results, organic traffic will increase, hopefully leading to more conversions.

 

Start your journey to higher search rankings today! Contact ROAR and discover how we can help you achieve long term success with organic search.

RELATED POSTS

What Makes a Good Website?

You may be wondering what makes a good website....

What Makes a Good Website?

You may be wondering what makes a good website....

How Local SEO Increases Profits

In today's digital age, businesses must adapt to...

How Local SEO Increases Profits

In today's digital age, businesses must adapt to...

GET A FREE SEO Audit

  • This field is for validation purposes and should be left unchanged.

GET A FREE Ads Review

Do you invest more than £1500 per month in ad spend? Find out how your performance can be improved with a FREE ads account review.

  • This field is for validation purposes and should be left unchanged.