Problem:
Soar With Us approached us with various issues regarding their on-site and off-site SEO and content. The site was not built with SEO in mind and did not have individual pages focused on each service they provided. Alongside this, the content on the site was too thin and not focused enough on user intent. This resulted in low organic visibility and poor UX.
Solution:
We began by splitting up Soar With Us’s different services into individual pages and targeting focused keywords for each one. This allowed us to focus on keyword intent and bring in the correct consumer at each stage of the funnel.
We then provided them with an SEO bomb related to their target focus and began creating blog content to help support the pillar pages. This honing in on the client’s expertise and creating topical authority online is a crucial aspect of creating brand awareness.
We also resolved some tracking issues to help Soar gain precise and accurate analytics data and implemented conversions to help measure business outcomes.
Outcome:
Thanks to our combined SEO and content strategy, we managed to achieve the following over six months:
- Increased organic traffic by 51%
- Increased average session duration by 49%
- Increased engagement rate from 7% to over 60%
- Generated 2,569 total conversions from organic search
- Page 1 on the SERP for targeted queries
