Website Analytics Training: ROAR Recommends

Understanding the concept of analytics is not just important; it’s crucial for businesses aiming to optimise their online presence. After all, nearly 30% of all business is now conducted online. By effectively leveraging website analytics, you can gain insights into user behaviour and, most importantly, measure the success of your marketing campaigns. Enhancing your website analytics skills is key to unlocking marketing success.

 Here’s a guide to some of the best website analytics training resources available today.

Google Analytics 4 Academy

The Google Analytics Academy offers a range of free courses you can complete to deepen your understanding of the fundamental and advanced aspects of Google Analytics 4. These courses can help you become a much more valuable marketer. They can be a great starting point for beginners entering the industry and experts looking to deepen their knowledge on very advanced topics. Here are some essential courses:

• Google Analytics For Beginners: Learn how to create an account, implement tracking code, and set up data filters.

• Advanced Google Analytics: Explore more profound data analysis techniques and understand custom dimensions.

These courses from Google Analytics Academy offer numerous benefits. They are free, allowing you to learn at your own pace. With video lessons, quizzes, and practical exercises based on realistic scenarios, you can apply what you learn directly to your work, making them a valuable resource for enhancing your website analytics skills.

 HubSpot Academy: Digital Marketing Certification

As a HubSpot partner, the ROAR team has been able to take advantage of the platform’s wide range of training resources. In particular, ROAR recommends the HubSpot Digital Marketing Certification, which contains a dedicated section on website analytics and will help you become a much more rounded marketer!

Key Topics:

• Analytics: Introduction to analytics tools.

• SEO: How analytics can improve search engine optimisation.

• Content Strategy: Using analytics to inform content marketing.

This course combines analytics with many other digital marketing skills you can take directly and apply to your role. It also provides you access to a community of professionals and additional learning materials to help you maximise your knowledge. Alongside this, you will also receive an industry-recognised certification, which enhances credibility and can even improve your career prospects!

To learn more about HubSpot and its features, check out our blog, ‘How To Get The Most Out of HubSpot.’

Alternatively, contact ROAR today and learn how our HubSpot Management Services can support your business growth.

LinkedIn Learning: Learning Web Analytics

While on LinkedIn, if I’m not laughing at the relatable work memes, I’m taking advantage of its multiple training resources. LinkedIn Learning provides a variety of courses on web analytics, which are great for professionals seeking a quick and thorough introduction to the world of website analytics.

The content of the course covers a basic to intermediate level of web analytics and is delivered by industry professionals who focus on delivering real-world applications. Furthermore, LinkedIn Learning also gives you the option to delve deeper and expand your knowledge into related topics to help you become a better marketer!

Not only this, but investing in website analytics can help you better understand how your website is performing and provide insight into how you can improve performance. So whether you’re just starting or looking to deepen your expertise, various high-quality courses are available to suit your needs. From the free training resources Google offers to various paid resources, the world is your oyster when it comes to training. 

Our Final Thoughts

• With such a wide variety of training available, you must research to ensure you get the most out of the training resource.
• Completing additional industry-recognised certifications doesn’t just improve your knowledge but improves your career prospects, too.

Learn more about our Website Tracking and Analytics Services and how they can improve your digital strategy today.