PPC Advertising and Management Services

Are you looking for ways to market your business effectively and maximize your return on investment (ROI)? In this blog, learn how to maximise ROI with PPC advertising and management services. 

What are PPC advertising and management services?

PPC advertising is a digital marketing strategy where advertisers pay when someone clicks their ad. When a user searches on a search engine, related ads appear at the top and bottom of the results page.

PPC aims to increase and drive traffic to your website and landing page. Online advertising can create results and has become increasingly popular in creating leadership opportunities for brands and businesses. On average, 41% of clicks go to the top 3 paid ads on search results pages.

Ad managers will ask you for and evaluate the budget you can allocate to search engine advertisement campaigns. This is separate from your PPC budget for other forms of online marketing, like content or social media. This is so that they can offer tailored advice to you on how to apply your ad spend and resources.

Outsourcing PPC advertising services can make the PPC process for you and your business smoother and more manageable. The team will perform and analyse keyword research, create keyword combinations and decide what works best for your campaigns.

This can include the most effective times of day for displaying your ads or securing more leads. They will closely monitor these ads whilst tracking performance. Performance metrics can include CTR (click-through rate) and conversion rate (CTR). 

For more,  download your free ultimate guide to working with a PPC agency today.

How to maximise long-term ROI using PPC and management services

PPC marketing or pay-per-click helps businesses to target and reach their ideal customer quickly online. Although fast, costs can vary if PPC is not thought out correctly or you decide to outsource your PPC management services. Costs for outsourced services can range anywhere from £350 a month.

How to maximise your return on investment (ROI) when implementing paid advertising and management services? There are a few things you and your PPC team should do to ensure you are maximising the results. 

For more, be sure to check out our blog, what do managed PPC services include?

Set Clear Goals for your PPC Strategy

Before you or your PPC management team launch a PPC campaign, define your specific goals for the campaign. Examples of these could be to increase sales or grow your brand awareness. Setting goals lets you measure the success of a campaign.

Set Realistic and Appropriate Budgets

After setting clear goals, you can set a realistic budget. You need to set budgets so your PPC managers know how much money can be allocated for each campaign. Consider your competitors and target customer search behaviour before you finalise your budget. This will support your ROI by ensuring appropriate funding is set to maximise your ROI. 

Find the Right Keywords

Keyword research is critical in finding relevant search terms potential customers use online. Once you or your team have gathered these, they should be targeted to improve search rankings whilst you aim for low costs.

Consider keyword match types, such as broad match and phrase match, which can increase your ad campaign’s relevancy to search queries. A PPC management agency should be able to conduct accurate, relevant keyword research. This can maximise ROI as you direct your efforts to the right audience.

Optimise Existing PPC Ads

Good ads just aren’t enough – they must be regularly optimised so they can continue to produce better results over time. This can involve testing creative copy variations followed by analysing performance. Your management provider should analyse these to determine which ad variants drive the right results for a business. Optimising existing ads and improving the targeting of audiences can increase your ROI numbers overall.

Optimise Landing Pages with CTAs

Optimising your landing page should include a CTA (call-to-action) to help your users remain engaged in the content. Provide users with more information or the next steps they should take after clicking on your ad.

This will also boost your control over your users by determining whether a user should complete a goal. Goals can include signing up for a subscription or taking advantage of limited offers. This increases your conversions and can ultimately yield greater returns over efforts such as organic or social media etc. 

Track Conversions & Set Up Conversion Goals

Goals for various levels of engagement include time spent on a page, bounce rate or the number of visits per session. These can allow you and your pay-per-click campaign management to track conversions based on in-depth analysis quickly.

We like to use Google Analytics (partnered with Google Ads) to set up and track conversions and other business tailored metrics. Google Analytics can also create automated reports on schedule.

By tracking conversions and setting up conversion goals, you can see your business performance in real time. This can then inform future campaigns. This results in a more efficient campaign strategy, thus increasing ROI dramatically.

Conclusion

PPC advertising and management services are an ever-growing popular digital marketing strategy.

To conclude, PPC services can provide tailored advice on budgeting and keyword research, as well as optimizing ads and landing pages. Using best practices aims to maximize your ROI. All by setting clear goals, appropriate budgets and the right keywords. 

Do you want to increase your ROI from your PPC advertising campaigns? Are you fed up with seeing poor results from your current PPC efforts? 

Our PPC (Pay Per Click) management services can help you achieve the best possible results for your budget.