Interbacs

Services used

Client bio

With over 40 years of expertise Interbacs are experts in BACS payment solutions and direct debit collection. They offer a wide range of fully customised BACS payment services tailored to businesses of all sizes, ensuring that payment processes are efficient, secure, and compliant with industry standards.

Client testimonial

"Working with ROAR has been a absolute pleasure. They take the time to really understand your Marketing requirements, however niche the industry, and build pioneering SEO strategies that deliver excellent results. Since working with Roar we have seen a massive boost in visibility and traffic as well as engagement and importantly good quality, high intent leads come through. Special shout out to Joshua and Ella who are a delight to work with."

Benjamin Carey

Head of Marketing & Sales

6 March, 2025

Fintech | Interbacs

Problem

Interbacs approached ROAR after a poor experience with a previous agency, which left them with a website riddled with crawlability issues and an ineffective SEO strategy.

As a result, their online presence was almost nonexistent, ranking for only a handful of branded keywords. This lack of visibility severely impacted their ability to attract new customers and compete in their industry.

Solution

To address these challenges, we conducted a full audit and identified the need to consolidate their subdomains and migrate to a new, well-structured website with a clear hierarchy for both users and search engines.

This involved a complete redesign and SEO migration, ensuring the site was optimised for discoverability.

Despite working with a JavaScript-heavy platform, ROAR successfully implemented technical SEO solutions to enhance indexing and accessibility.

Outcome

As a result, Interbacs experienced a significant boost in online visibility, surpassing industry benchmarks and outperforming competitors. Through a tailored SEO strategy, quarterly SEO Bombs, and ongoing content efforts, we achieved higher keyword rankings, increased conversions, and strengthened their overall digital presence.

Thanks to our SEO, we managed to achieve the following:

Increase in conversions by 161%
Increase visibility from 4% to 20% for over 150 keywords
10% increase in total users
Increase in conversion rate by 14%

161%

Increase in conversions

14%

Increase in conversion rate

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