How To Use ChatGPT For Blog Writing
Ella Pybus |
4 August, 2025 |
5 minute read |
AI, Blog, Content Creation
Why on earth would I want to write a blog myself when I can just get Chat GPT to do it for me? This is what many people will think. But when it comes to SEO and search engines, should you be doing this? Does the content sound human and relate to the users?
I don’t think so. Yes, it can give you a basic understanding of what to include in your blog, but if you use it to write your entire blog and press publish, rest assured that this blog will not rank or bring any SEO value to your site.
Search engines prioritise human-generated content that relates to users’ search queries, rather than focusing on content generated by robots. AI-generated content can actually be detected by search engines, before you think, well, how will they know?
The benefits of Chat GPT for your content
Although asking ChatGPT to ‘write me a blog’ isn’t the way forward, there are still many benefits to the AI tool.
Let’s talk about them:
- Plan – ChatGPT is a great tool to start your blog. You can ask it to create a tailored template or plan that targets a specific audience, helping you get started with confidence. With a clear structure in place, you’ll be able to focus on writing.
- Initial Ideas – The tool is also great for generating some initial ideas to discuss in the blog. This doesn’t mean you have to copy it, but it should give you some inspiration for you to focus on.
- An Engaging Title – The title of your blog is very important. It is the first thing the user reads, so it needs to be catchy and grab their attention from the start. For example, if the title is boring, why would they read the rest of the blog? Chat GPT can help you make an engaging title which also includes your keyword.
- Research Tool – a part of ChatGPT that is incredibly handy. Just tell it what facts or stats you need, and it’ll go find relevant, up-to-date information for you. No more endless Googling to find that perfect data point for your blog, it does the legwork for you.
- Understanding – Chat GPT is a great tool to further your knowledge on a topic. For example, if your blog is about Link building and you aren’t 100% sure of something, ask Chat GPT ; they will be able to help you in simple terms and further your understanding.
The negatives of using Chat GPT for blog writing
Although the positives outweigh the negatives, there are still a few points to be aware of:
- Risk of Misinformation – ChatGPT can occasionally provide outdated or inaccurate info, but let’s be honest, not everything on Google is 100% reliable either. You should always cross-check any facts it gives you with a trusted source. That way, you’re covering your bases and staying accurate.
- SEO Limitations – Chat GPT cannot replace your SEO input. This must be done by yourself or/team to ensure it is user-friendly, and it will appear on search engines using SEO tools to optimise it accordingly, not Chat GPT.
- Lack of Original Insight – Nothing ChatGPT writes is truly original; it’s pulling from patterns in existing content across the web. That’s not always a bad thing, especially if you’re looking for a solid starting point. But let’s be honest: there’s something valuable about fresh thinking. Original ideas, real-world experience, and new perspectives are what help content stand out, and that’s something AI just can’t replicate.
Do you want to learn more about blog writing? Read our blog: What is blog writing – and how can it help you?
Once you’ve written your blog
The hard part is done when you’ve got your first draft. But it is now time to proof it and double-proof it. Make sure there are no mistakes and that it reads well so users can understand it.
Ask yourself these questions:
- Does this all make sense? Even if someone wasn’t as knowledgeable on this topic as I am.
- Have I made it relevant so that users can relate to or learn from this?
- Have I ensured the format is clear and well-structured?
You can ask Chat GPT areas what your blog needs improving, or some feedback. This will help you understand the weaker parts and the strong points.
Our final thoughts
ChatGPT isn’t here to replace you, it’s here to support you. If you treat it like a creative partner rather than a copy-paste machine, it can genuinely improve your blog writing process. From helping you brainstorm ideas to building a structure and even tightening up your grammar, it’s a powerful tool when used in the right way.
But when it comes to producing valuable content, the kind that connects with your audience, reflects your brand, and ranks well in search, that still needs your voice, your experience, and your judgment. AI can help shape the content, but you bring it to life with real perspectives and stories.
So, go ahead and use ChatGPT to give yourself a head start, just make sure to use your human touch.
Discover how to succeed with your blog writing by reading our latest blog: what is seo blog writing?
