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Ella Pybus
- 3 Min Read
- Blog, Content Creation, Digital Marketing, SEO
What is Blog Writing – and How Can it Help You?
Writing blogs might sound like something only writers do but in reality, anyone can do it – just like I am right now. Creating a blog is a very useful tool to share your thoughts, build trust and get found online.
So , what is blog writing? And why does it matter for your business?
In this post, we’ll break it down in simple terms, the key things you need to know to start writing with impact.
What is blog writing?
Blog writing is the process of creating written content for a blog, usually to inform, educate, or engage a specific audience. That could be on a business website, a personal blogging platform, or part of a bigger content strategy.
Blog posts continue to be the most widely used content format, with 90% of marketers leveraging blogging to meet their content objectives.
Blogs can be as creative as you like. They can be anything from guides, expert advice, personal opinions or even a story. The goal of a blog is to answer the users query with relevant information – and that starts with a strong blog post title that draws readers in from the search engine results.
Why do people write blogs?
Some people write a blog post to share what they know, others to support their business, grow an audience, or just get thoughts out of their head and into the world.
For businesses especially, blog writing is a brilliant way to show expertise, improve your visibility in search engine results, and build a stronger relationship with potential customers.
This is achieved through SEO optimised blog content, which is carefully written to include long tail keywords, answer common questions, and provide genuine value to readers. By aligning your content with what your target audience is searching for, you can improve your website’s visibility on search engines like Google, attract more qualified traffic, and that starts by choosing the right blog topic and titles people want to click.
Want to learn more about what makes a good blog strategy? Read our blog to learn about a content strategy for your business: the viral factor
What Makes a Blog Post Worth Reading?
There’s no one “perfect” blog post – but the good ones usually have a few things in common:
- A clear, honest blog post title
- A strong introduction that tells the user what the blog is about
- Short, snappy sections that are easy to scroll through
- A relaxed, friendly tone – like you’re chatting to the reader
- A useful takeaway is what users want when reading your posts
It’s not about being fancy – it’s about being helpful and human for the user.
How Often Should You Post?
Honestly, it depends.
You don’t need to hit publish every day—what matters most is consistency. Posting once a week or even once a fortnight is perfectly fine, as long as you’re writing with purpose and intention.
Just don’t go silent for three months and expect to pick up where you left off! Consistency builds momentum, and the more quality content you publish, the more chances you have to appear in popular searches.
Our final thoughts
Blog writing isn’t just another task, it’s a way to talk to real people, answer real questions, and show what your business is all about.
Whether you’re new to it or just need a bit of direction, knowing the basics can help you create content that’s clear, confident, and actually enjoyable to read, and in turn, hopefully helps your business grow.
So if you’re wondering where to begin, just start writing.
Need help choosing types of blogs that suit your business? Or writing the perfect blog titles to get clicks? Why not look at our content creation.
Discover how to succeed with your content by reading our blog: How do you integrate SEO into your content.
Photo © by natasaadzic from Getty Images
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