Skills Matter

Services used

PPC Management

Client bio

Skills Matter powers the world’s most innovative businesses by bringing together technology creators, users and adopters to learn skills, share expertise, and evolve ideas.

Client testimonial

"ROAR are an essential part of our success. At Skills Matter, we have a large, complex set of products, which can be challenging to market. The team at ROAR took on that challenge with gusto. They’ve made a concerted effort to understand our products and customers and provide advice and strategy that is constructive, outside-the-box and, above all, valuable. Thanks to ROAR, our PPC and SEO is something we don’t have to worry about: We know it’s in great hands. "

Craig Caron

Vice President

24 March, 2023

Tech Ed | Skills Matter

Problem:

Skillsmatter is a complex client with a large set of products and events which they have found challenging to market and gain online visibility for in the past. They also did not have a true reflection of their landscape due to poor tracking.

They aimed to use PPC advertisements, SEO and utilise HubSpot to drive quality high-intent traffic to their website and to develop an improved sales and remarketing funnel.

Solution:

To support Skillsmatter, we had regular consultancy meetings with the team to create and execute quality PPC campaigns for their global events and workshops. We also supported Skillsmatter with consultancy to improve landing page experience, SEO and segmenting of their audiences.

Outcome:

Whilst working collaboratively with Skills Matter, we decreased the bounce rate on their website by 13%.

We were also able to further improve their tracking, as previous work saw them tracking poor and irrelevant metrics. ROAR also increased the conversion rate increasing by 2.5%.

48%

Increase in desktop conversions.

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