Why Your Business Needs SEO Content Management
In a digital age, SEO content management is imperative to your success, especially when you consider the fact that 300 per cent more traffic is driven to your website by search engines than social media. But, how do you make sure that you’re doing it right?
The best way is to hire a company for fully managed SEO services. If you’re contemplating whether or not you truly need a managed SEO service, keep reading to learn why the answer is a resounding yes.
You Wouldn’t Call Your Electrician for a Broken Pipe
Calling an electrician for a broken pipe would be silly; that’s not what they do. The same is true of asking an employee who has limited SEO knowledge to manage your website’s SEO.
Maybe, you have a little knowledge, but a little isn’t enough. You also have to keep up with changes and the day-to-day aspects of managing SEO.
Having a comprehensive SEO management and digital marketing strategy becomes more than knowledge; you also need to invest time. Here are just a few of the tasks an SEO expert might perform throughout the day:
- Keyword research
- SEO content management
- Link building
- URL building
- Analytics and tracking
- Mobile Optimisation
- Staying current
- Coordinating with digital marketing teams
SEO is a full-time job. Instead of spending time, you don’t have to learn about algorithms that will eventually change again; you can hire an SEO company and take advantage of their experience and expertise.
You Like Money, Right?
Not only does hiring an agency to manage your SEO save you time, but it also frees you up to make more money. Instead of spending time trying to figure out SEO and how to optimise your website, you can focus on other essential aspects of your business.
But, hiring an agency does more than free you up to make more money, and also is often less expensive than hiring someone to do in-house SEO.
When you hire someone, you have to worry about benefits, paying according to experience, finding the right person, pay raises, onboarding, and more. Using an agency simplifies things and allows you to spend less; in many cases, it’s a monthly fee.
Who Are You?
Did you know that 59 per cent of customers prefer to make their purchases from a familiar brand? If customers see your name and their first thought is, “who are you,” you’re in trouble.
Brand awareness is imperative, but most customers won’t even remember who you are until they have been exposed to your brand between five to seven times.
Here’s where SEO experts come into play; they can help your customers find you; through this exposure, you’ll begin to build brand awareness. This is done by making sure your site is SEO friendly and creating blog content to target keywords to reach and engage your customers.
As customers become more aware of who you are, brand awareness will turn to brand recognition. With brand recognition, your customers will begin to come to you to answer their questions and provide the services that they need.
Do You Have What It Takes to Make It to the Top?
SEO is all about making it easier for your customers to find you, but do you have what it takes to make it to the top of Google? Or even the first page?
Around 92 per cent of consumers choose a business that is on the first page of the results when completing a local search. In addition, 60 per cent of people looking for information online choose one of the top three results.
Yes, if you’re not on the first page or in the top three results, you have a chance of still getting that click, but the chances decrease. There are several benefits you can see when you put your SEO in the hands of experts.
Getting higher rankings will help you generate more traffic. A SEO management services will help you create that traffic in a variety of ways, including targeting the right keywords and creating high-quality and engaging content for your website.
This not only helps bring customers to your website, but it helps you bring the high intent “in-market” customers that already want and need the services you provide there, making it easier to convert them into customers.
Establish Your Credibility
The higher your page ranks in Google; the more credible consumers will believe your site is. Remember, most users click on the top three results; many customers know that they can find the information they need there and that the information will likely be credible.
After all, if Google put sites that aren’t credible at the top of the page, users would be less likely to keep going back and finding the information they want. Your credibility can also get boosted through the high-quality content created by your SEO content management service.
Build Trust and Loyalty
As your customers begin to see you as credible, you will build trust with them. As they use your services and see that you can deliver what you promise, that will create even more trust and confidence.
That trust will eventually give way to loyalty, which means that your customers will continue returning. Boosting your customer retention by just five per cent boosts a business’s profits by 25 to 95 per cent. In fact, 65 per cent of a company’s business comes from its existing customers.
Loyalty is one of the best gifts your customers can give you, and it all starts with a managed SEO.
Get Fully Managed SEO Services Today
There are many ins and outs to marketing businesses online, don’t spend all your time figuring out algorithms and how to make it to the top of Google. Invest your time into your business and allow a managed SEO service to navigate the SEO side of things for you. Check out the blog – Why you need an SEO Agency now – for more on what an SEO agency could do for your business
Are you ready to reap the benefits of fully managed SEO? ROAR is here to bring your Real Opportunities and Actual Results.
Contact us today, and let us make you the king of the jungle.