Why You Need an SEO Agency Now
Is your online presence creating awareness and generating leads and opportunities for your business? No? Well, then, you need an SEO agency now!
Why You Need an SEO Agency Now
One of the best techniques that business owners can implement to generate revenue and expand their business is SEO. You cannot deny the importance of an online presence as the world continues to shift toward digital.
Marketing has always been a game of catching eyes and reaching the right audience. The only difference now is that to capture their attention and your audience, you must also include an online digital marketing strategy. Search engines are a colossal part of global internet use, making up almost 30% of international web traffic, and a significant portion will provide incredible opportunities for your business.
No one wants to be left behind, especially businesses that want to secure growth and success for the future. That’s where an SEO agency comes in; you need a specialist strategy from agencies that guarantee a robust and cutting-edge approach to search engine optimisation.
Let’s dive in a little deeper and expand on why you need an SEO agency now.
Use Data to Create Real Opportunities
As previously touched on; there are a lot of people searching on the internet every day. Google, for example, has an average of 8.5 billion daily searches. Having your business in front of just a fraction of that would greatly benefit your business.
The job of an SEO agency is to look at all the data available to them and use it to forge real opportunities. These opportunities will help your business, whether sales, leads, readers or brand advocates.
Turn Your Traffic into Actual Results
There are plenty of factors to consider when converting website traffic into sales, from SEO to web development to copywriting, and the list continues.
However, SEO arguably contributes to one of the essential parts of the conversion funnel right at the beginning when a potential customer enters the awareness stage.
What makes the difference is using the available data to pinpoint the exact search query that would guarantee a lead, sale or even more brand recognition and awareness. That’s the difference an SEO agency will make.
If you’re looking for something more in-depth, we’ve created a guide to answering the big question! ‘Why hire an SEO agency?’
You Need an SEO Agency Now: 10 Reasons Why
If you’re still wondering why you need an SEO agency now, we’ve broken it down for you into 10 reasons. However, if you’re looking for something a little deeper, we’ve got just the blog post for you; read the benefits of SEO services for more detail.
Now, here are 10 definitive reasons why you need an SEO agency:
1. Long-Term Support
Hiring an SEO agency to work with your business as part of a long-term strategy will also support you. By this, we mean your website will be regularly monitored, and any errors, performance issues, and algorithm update penalties will not go unnoticed.
2. Remain Competitive
In SEO, like many digital industries, the ability to be competitive and remain competitive is the real differentiating factor between a business and its competitors. Getting your organic keyword positions higher is one thing. Still, an SEO agency will ensure you remain competitive as you climb.
3. Use Data to Improve Performance
Let’s not pretend that data is a brand new trend within the world of digital. The online fight for user data is pivotal to the success of major online platforms and businesses. What agencies do so well is monitor and conduct research into all available data and ensure the data your business gains are acquired under data protection laws.
4. A Higher Level of Expertise
When we say, ‘a higher level of expertise’ we don’t mean to put down freelancers, in-house teams or any other SEOs. We only mean to point out that an agency has several clients in all other fields and industries, giving their team a wider range of experience. And, as already mentioned, an SEO agency needs to be up to date and keep up with the latest changes and updates within the industry.
5. Support Your Multi-Channel Digital Marketing
SEO is more than just improving your performance in organic search engine results; it can also greatly benefit your other digital marketing channels. For example, you are beginning to develop your social media strategy, gaining traction. Your brand is spreading and attracting potential customers. You must be visible online, as this will aid potential customers through the sales pipeline by giving them as many opportunities to find you online as possible.
6. Automated Reporting
Any reputable agency should provide regular transparent and honest reporting on your recent online performance, including the negative and the positive. With an SEO agency, you should be able to agree on a regular, automated and live reporting dashboard.
Agencies work for you, and for them to grow, they need to perform. That being said, there may be times when they drop the ball or underperform; in this instance, a good SEO agency will take accountability for this. There are no ifs or buts, and an agency will tell you exactly why your performance hasn’t been what you wanted or expected.
8. Reliable & Proactive
A good agency will be reliable and proactive. Reliable in several ways, including their performance, reporting and response to requests and queries. Proactive in that they come to you with problems-and yes, we see how this may seem like a negative, but this shows how dedicated an SEO agency is to your business. Great agencies will chase their client and constantly recommend new approaches for their SEO strategy.
9. Support Your In-House Team
This one comes up quite a bit; with many businesses already having in-house teams to manage their SEO, it’s valid to ask, ‘why should I hire an agency when I have an in-house team?’. Well, one major reason is that an agency supporting you with managed SEO is solely dedicated to your SEO strategy and performance. On the other hand, an in-house team manages all aspects of digital marketing on their own, potentially without an agency’s skills, knowledge and expertise.
10. Create Brand Advocates
As an SEO agency, we’ve found this, especially with clients with whom we have a long working relationship. Our SEO team have become brand advocates of sorts, investing a large amount of time and effort into their clients and, in turn, celebrating their successes with them and becoming more proactive and enthusiastic about working with them. It’s a mark of a great agency when the SEO team become passionate about their clients.
There you have it, 10 of the most compelling reasons why you need an SEO agency now! If we’ve piqued your interest and you want to know how ROAR can support your business’s SEO needs, then talk to one of our specialists.
Or do you still need a little more? Take a look at out our managed SEO services page!