Why HubSpot Could Hold the Key to Seamless Inbound Marketing
For years, traditional outbound marketing seemed to be the only option for businesses looking to spread the word about their products and services. However, in recent years more and more organisations are turning to inbound marketing as an effective alternative.
Brands are now in a position to tailor their engagement to the identified interests and needs of their customer base, and this can create a much stronger connection between consumer and company.
But inbound marketing takes time and effort. HubSpot is a comprehensive inbound marketing and automation software platform that can help you execute, manage and analyse inbound marketing activities with minimal hassle. Let’s take a closer look at how HubSpot can elevate your marketing efforts.
Elevating your socials
If digital marketing were a garden, social media would be the vibrant flowers and fruits that make passers-by do a double-take. It’s exciting, but it also takes daily attention that can be difficult to execute amid the demands of other daily business activities.
Without consistent posting, communication and engagement, social media loses its value. HubSpot allows you to schedule your posts ahead of time, with a visible scheduling calendar that takes some of the pressure out of your social platforms.
An all-in-one solution
Arguably the best thing about HubSpot is that it puts all the tools you need for effective inbound marketing in one place. From blogging to social media to lead nurturing, and right down to analytics and data, HubSpot helps brands to maintain complete control of their digital presence without becoming a drain on time and resource.
Lead tracking and conversions
Generating, tracking and converting leads is essential to long term business success. In the marketing garden, lead generation would be the soil itself – everything grows from it.
Leads can translate directly into revenue, and HubSpot offers a wide range of tools you can use to optimise your lead generation, nurturing, tracking and converting. This provides you with an overview of how visitors are arriving onto your site, what search tools they’re using, what they’re looking at while on your site, and how quickly they’re leaving. This is all essential in order to make sure your site is optimised.
Website management and editing
Speaking of websites, HubSpot makes it easy to complete website additions and changes, without having to hire employees with web design or development backgrounds. Once upon a time, creating web pages seemed like a complex and largely inaccessible skillset, but HubSpot lets you create them with ease. Adding new modules to your layout and addressing gaps in your content couldn’t be simpler.
Like website management, SEO can seem like a daunting task if you don’t possess the expertise, as it’s all about making sense of analytical data and using specific tools. However, HubSpot uses these tools for you, translating SEO results into layman’s terms you can actually take forward and use.
HubSpot has a wealth of SEO features to help you track keywords and improve your site’s ranking. This enables you to put out SEO-friendly content in the process.
Keeping up with content creation
In today’s fast-paced digital world, customers want a constant stream of consistent, high-quality content. HubSpot allows you to create blog posts and schedule them in advance, taking the pressure off you to constantly keep one eye on your business blog.
HubSpot’s integrated CRM can help you better manage your customer relationships, which is key to creating business loyalty and long-term success. By integrating your social media accounts and website, HubSpot makes it possible to track what visitors are doing on your site. You can see what they’re responding to and what information they are drawing from it. This ultimately simplifies communication between you and your customers.