Is HubSpot Used for Small Business Growth?

Small businesses rely on consistent growth more than already established businesses. Adopting an inbound marketing tool to enable your marketing and sales teams to attract and nurture leads during the sales process is crucial to maximise your marketing efforts and create long-lasting customer relationships. But how is HubSpot used for small business growth, and should you use make it a part of your inbound marketing strategy?

Importance of growth for small businesses

Small businesses have grown rapidly, with 1,070,000 new businesses from 2010 to 2023. This has meant that many sectors and niches have become heavily saturated, making staying competitive crucial.

For more information on HubSpot for small businesses, check out the blog ‘How Does HubSpot Work for Small Businesses’

What is HubSpot Marketing?

HubSpot is a customer relationship management software with the capability to enhance multiple areas of your business processes. The platform contains marketing, sales, services, and website-building software to support your business.

The HubSpot marketing software features marketing automation tools and assets to support your website users through the sales funnel. The marketing tools feed into the sales hub as you continue to qualify leads and pass them through to the sales team, who are also supported by the sales hub. 

How is HubSpot used for small business growth?

It’s no secret that HubSpot is a valuable tool for business growth, but for small businesses, the value of making the investment is crucial.

Marketing

HubSpot’s marketing features are well-rounded and offer you a lot

Attracting Customers: With blogs, website pages and landing pages in the marketing toolkit, you can create any assets you may need to attract potential customers organically and with paid methods, too.

Leads: You can nurture and convert inbound leads by segmenting contacts to determine their funnel stage. With email automation, forms, and personalised content, turning users into customers should be easy!

Measurable: Reporting allows you to track campaigns and ROI, using the data to make data-driven decisions for your business.

Check out our blog post, ‘How to Get Started with HubSpot Marketing’ to reach your ideal customers today!

Sales

Contacts: You can save contacts and store connected information all in one place, making it easy for anyone on your team to communicate and gain knowledge of your customers, inbound leads, and prospects.

Deals: You can create deals, attach them to a particular sales funnel stage during the sales process, and forecast sales, making life even easier for small teams managing many clients or customers simultaneously. 

Marketing Automation: Throw out your sticky note to-do lists and automate tasks like follow-up emails, call scheduling, and qualifying leads by assigning them directly to team members. 

Service

Support Features: HubSpot has various methods of offering great customer service and support to your users through live chat, ticketing systems or a knowledge base. Supply your customers with a place to go for the information they can’t find elsewhere.

Automation Features: Welcome emails shouldn’t be manual; tasks like this should be automated and ready to go as soon as you convert your leads into customers. You can also track the progress of tickets and measure satisfaction without lifting a finger (once it’s all set up, that is!)

Delight Features: Give your users the best experience with personalisation techniques through your HubSpot Toolkit. Recent research showed that 60% of consumers say they’ll become repeat, loyal customers after a personalized shopping experience.

Considerations

Like everything, there are a few things you need to consider before purchasing your HubSpot subscription:

Cost: HubSpot is a tiered subscription; for small businesses, the small packages are most likely exactly what you need. However, as you start to grow, you can anticipate the need to expand your HubSpot package and be prepared for the monetary increase, too.

Learning: HubSpot is seen as relatively user-friendly, but that doesn’t mean it’s easy. There is an incredible amount of marketing and sales tools and data to be discovered in HubSpot, and knowing how to navigate and use it all isn’t guaranteed to be straightforward.

Not Magic: HubSpot can be incredible if you and your team are willing to put in the effort and time to create and stick to a strategy.

Our final thoughts

• HubSpot can be a powerful tool for business growth, but isn’t a one-size-fits-all solution.
• You can strengthen multiple areas of your business operations (marketing, sales and service).
• HubSpot can be costly for smaller businesses but the output can be well worth the cost.

Take your marketing efforts to the next level with our comprehensive HubSpot management services – together, we can reach your business goals.