What is Managed SEO? (Explained)
‘Technical’, ‘blog writing’, and ‘off-page’ are just three words/phrases you might see in association with the modern-day behemoth that is search engine optimisation. ‘SEO management services’ is another – though it’s a bit more of a mouthful, admittedly – and we’re delighted to announce that it’s one of our particular areas of expertise!
If you’re thinking, ‘what is Managed SEO?’, before adding an SEO system to your own marketing portfolio, get the lowdown on all related matters with our nifty post and discover what all the fuss is about.
What is Managed SEO?
Managed SEO or ‘SEO management’ are terms to describe the various strategies used by a brand to improve its SEO. In the modern age – and hey, we’re all about the present – it’s more usually meant to explain outsourcing SEO to industry experts. This may mean a dedicated agency or expert freelancer. As SEO has become more and more complex, so has the amount of time needed to dedicate to it to get results.
We’ve covered 10 benefits of SEO campaign management services in our previous blog post. Check it out to truly understand the benefit of SEO Management services.
Why Bother With SEO?
Unless you’ve just returned from living in a cave in the middle of nowhere for the past twenty years, you might have noticed how everything is dominated by the internet. Pop out for a coffee, and you’ll see so many people glued to their phones scrolling social media, having chosen TikTok over the once-splendid art of conversation. There’s no need to pop out for a coffee; just download an app, and someone will bring it to you…
Anyway, let’s take a look at a few statistics to see why every brand needs to have a handle on what managed SEO is and why they should bother with SEO in the first place. Almost 93% of all web page traffic comes from search engines.
More people than ever before are shopping online, making up some 20% of total sales. All the evidence suggests that these figures will continue to grow, meaning that those businesses that don’t have an SEO presence will miss out on organic traffic and, ultimately sales.
What SEO services include
SEO website management depends wholly on the needs of a specific business, the industry it operates within, and the amount of budget you may have. A good SEO management service will focus on those areas which will bring about the maximum return on investment (ROI).
Beyond the services included by an SEO agency, there are qualities that you should look for in an agency before partnering with them. Check out our ultimate to working with an SEO agency.
In general, the management service strategies will include some or all of the following:
All websites have a technical setup, and it’s important to do this in a way that search engine crawlers can follow. These crawlers – or bots – scour a site to find and rank its SEO capabilities. A poor technical SEO setup makes it difficult for these overly-judgemental bots to do so.
There are also technical considerations to be made regarding the likes of site navigation and speed. If a site takes longer than three seconds to load, then 53% of users will simply go elsewhere, meaning a big loss of potential customers. Good management ensures that both search engines and human users can find and use your website.
Blog writing services
A big tactic within SEO-managed services is content strategy and quality. People use search engines to find information, and without quality content, your site will be unable to provide this. SEO management should include a content audit – performed to discover how your site’s info matches that of your competitors – as well as forming a long term plan to improve your offering in the areas you most need it.
DIY SEO software
Effective search engine optimisation management should be about empowering clients, not running away with a monthly fee, and working on solutions in the dark. At ROAR, we’ve created a DIY SEO software option for those businesses who wish to manage some or all of their SEO by themselves, as opposed to going for a fully-managed SEO service. We are giving you options, you see – options!
This tool will not only analyse what needs to be done to improve your website’s SEO – it’ll also provide step-by-step instructions on how to make the fixes yourself. We can also provide tutorials for businesses wanting to learn more about SEO, or simply to swot up on specific areas of expertise that are presently out of your comfort zone.
Localised website traffic is invaluable to many businesses, even those without a physical store. SEO in local terms should seek to maximise the potential of a website within a specific geographical location through local SEO strategies, as well as a national or global one. Managing local SEO for clients requires different tactics to the likes of national or international strategies.
‘Off-page’ SEO is a counterpart to all the stuff that users see on your website including; the content, images, and videos. It includes any PR-related activity that aims to boost a brand’s online presence. The biggest facet of off-page SEO concerns backlinks’. These occur when other sites link to yours, usually because your content is so utterly fantastic that they want to share it with their own readers.
Google and other search engines use backlink numbers as an indicator of quality. If other sites want to share your content, it must be of high quality and of great use to people searching online. The keyword to take note of here is ‘quality’. To be worth having, backlinks need to come from popular, reliable sites, and a high number of low-quality links will have a negative effect on your SEO.
Finally, SEO managing companies should be transparent and come with proven results. Any recommended marketing strategy should be monitored and you should be given a clear picture as to whether it’s proving to be a success or failure.
Our own services include clear monthly reporting using a selection of tools, so you can see at-a-glance how your campaign is going. We’ll use the likes of Google Analytics and Google Search Console to provide the raw data needed to track and report your progress.
SEO management services come in many forms, but rest assured, there’s a bespoke solution out there that’s just right for the needs of your business size, budget, and industry.