Image of a hammer and spanner over a laptop screen, representing ROARs DIY SEO Software

DIY SEO Software

Low Cost SEO For Small Business

ROAR’s DIY SEO software puts the power in your hands, giving you personalised optimisation actions, the lowdown on metrics, backlink strategies and key search engine practices to propel you up those all-important Google rankings.


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Your website may look angelic on the outside, but who knows what lurks in the shadows? Our DIY SEO Action Engine does. This intuitive software will pinpoint exactly what is zapping your ranking and provide you with simple steps to fix it.

The unique live DIY SEO tool sifts through your site’s current issues, highlighting what needs attention, why it is important, and supplying you with step-by-step instructions on how to solve all of your website woes. Tailored to your site alone, the Action Engine won’t overload you – it’ll drip feed the most vital issues that require attention and offer less crucial recommendations at a pace that suits you and your business.

The convenient scanning function means that the Action Engine’s SEO suggestions never go stale; the tool will analyse all new content on your site and highlight areas for improvement in real-time, so you can prioritise and keep your website fresh at a speed that is comfortable for you.

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Our specialised DIY SEO platform allows you to conduct competitive backlink analysis; you can dive into the domains of up to six of your rivals and unearth high authority backlinks, whilst seeking out guest posting opportunities. If you suspect that your own backlinks are slightly off colour, you can undertake a backlink health check which will test for weaknesses, so you can diagnose your strategy and make yourself attractive to high-ranking external sources.

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Staying close to home? If your business is based in a key location, or you want to market to potential customers in your neighbourhood, then local SEO is the way to go. ROAR’s DIY platform can help you amend and add key local citations, so you can pop up in all the right places across the web. Operating as an innovative local SEO management tool, you can organise your Google My Business profile and oversee customer reviews, so that you stay up-to-date and relevant in your region. If you’re curious about key terms in your key location, you can compare how your ranking stacks up to that of your competitors on both Google My Business and Google Maps applications.

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The platform’s seamless and integrated dashboard allows you to visualise your data and SEO performance. Combining Google Analytics and Google Search Console accounts, you can impress in your marketing meetings and measure real change with our user-friendly interface. Our smart platform from the get-go will enable your business to track to up-to 50 high intent keywords at any one time.


Every day is a search engine school day. Down in the dumps about your rankings? It’s time to upskill with the ROAR academy. For just £10 per month, you will learn how to evaluate your SEO issues effectively, understand the fundamentals of keyword research and get clued up on backlinks. With educational video content that is easy to digest, plus informative quizzes designed for all skill levels, you can get to grips with all things SEO and take the necessary steps to elevate your online visibility. At ROAR, we don’t settle for second best – with nearly 30 live modules, we’re constantly adding to this valuable learning resource with the Google-driven goal to become your one-stop-shop for SEO best practices.

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Never fear, the specialists are here! If you’re feeling out of your depth with a particular SEO task or alteration that the platform’s AI has recommended in the Action Engine, we offer a stress-free ‘done for you’ option at the click of a button (all with a rapid 3-working day turn around). At a one-off price, we can solve and complete the SEO issues that are slowing you down, so your small business can continue raising its digital profile without any unnecessary hassle to you.

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Single User

£99 per month

Track 50 Keywords Need more? Additional bundles available

Sign Up

Start your 7-day free trial

Multi User

£129 per month

Track 50 Keywords Need more? Additional bundles available

Sign Up

Start your 7-day free trial

Optional Extra

£10 per month

SEO Academy

Get search engine savvy by adding ROAR's SEO Academy at checkout


Platform Features

Does the platform actually make changes to my website?

No, the ROAR DIY SEO platform pulls information from your website, Analytics, Search Console, and Google My business and makes tailored strategy suggestions, with easy to follow step-by-step instructions on how to effectively optimise your website.

Do you offer support?

In order to keep our prices low, we do not have any free support function. However within the platform, we have help videos to guide you through how to use each section of the platform, an academy to brush up your skills, and if you really get stuck with any specific action, you can raise a task/time-related paid ticket and one of our team will jump in and complete what you need.

I run an agency, can I use the ROAR DIY SEO Platform?

Yes, we have many agency clients, using our platform to deliver effective SEO for their clients. But please note each licence is designed to work with one website. If you require the ability to manage more than one website please speak to sales

What is the 'DONE FOR YOU OPTION'?

Stuck on a specific SEO issue? No problem, our ‘Done for you’ option in our action section means you can create a paid ticket that is automatically sent to one of our specialists when you need us. We will typically look to complete your action within 3-4 working days.

Getting Set Up

Do we offer a free trial?

We offer a 7-day free trial for any plan purchased. If you’re not happy within 7 days of signing up, we’ll process your full refund within 48 hours, no quibble. Just email and we’ll do the rest.

Am I tied into a long term contract?

Nope. You’ll be on a month-to-month rolling plan. And you can cancel your subscription at any time with 30 days notice by email to

How quickly can I be up and running on the platform?

Once you have signed up and booked your onboarding time and date. The onboarding process only takes around 15-30 minutes to have you active on the platform.

Pricing & Licenses

How do I pay?

To use our platform, you’ll need to set up an Auto-Pay or Direct Debit upon registration / upon receiving your first invoice.

Can I run multiple websites on one licence?

No, each licence is for one website only. A separate licence is required for each website. If you require the ability to manage more than one website please speak to sales

What if I need more keywords?

Keywords are our biggest cost as a platform, but we’ve scaled the discount so the more you add the bigger the discount you get. These can be added at checkout or at any time in the future by emailing

• 50 extra keywords – £10 per month
• 100 extra keywords – £25 per month
• 250 extra keywords – £50 per month
• 500 extra keywords – £90 per month
• 1,000 extra keywords – £150 per month

How do I cancel my plan?

We hope you won’t need to, but if for any reason you decide you’d like to cancel simply email and we’ll do the rest for you. (please note there is a 30 day notice period).

Free Audit

Did you know…

Only 30% of small businesses have an SEO strategy?

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75% of users will not venture past the first page of search results, making optimisation a must-have marketing tool for businesses going digital.

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