How We Can Help: From a Digital Marketing Specialist

From search to social media, digital marketing is the pinnacle of online success. In 2020 88.8% of the most successful marketing channels were online. So, why wouldn’t you want a digital marketing specialist at the forefront of your business?

What is Digital Marketing?

Digital marketing focuses on marketing strategy that solely relates to increasing brand awareness and online presence. 

It may sound niche already, but there is actually a wide range of channels that fall under the digital marketing umbrella. From search engine optimisation (SEO) and pay-per-click (PPC) to influencer marketing, the industry continues to grow, evolve and develop.

What is a Digital Marketing Specialist?

A digital marketing specialist may focus on digital marketing as a whole, covering the range of channels that fall into it. 

But more often than not, a specialist has narrowed their skill set further into categories like search marketing, which means that by working with a specialist, you get a highly qualified, skilled professional.

Why Do I Need Digital Marketing?

Welcome to the digital age! 

Think about how many times a day you reach for your mobile device to scroll online or on applications. 

On average, mobile users in the UK spent over 4 hours on their phones in 2022. So, it’s safe to assume you reach for your device at least once a day.

Let’s imagine your business doesn’t appear online at all. You have no website and no business profile. That is, quite frankly, terrifying and can have serious implications for your business.

Digital marketing has reshaped the marketing industry. It’s no longer just newspaper articles, billboards and TV. You must consider search ads, social media ads, and organic search rankings, let alone the rest.

That is why you need digital marketing! 

We can do the hard part for you. Speak to the team today and start your journey to search engine success. 

How a Digital Marketing Specialist Can Help You 

• Audit and assess your business

The positives of having a specialist’s support are never-ending. They bring a wealth of experience and knowledge in order to analyse, evaluate and implement change within your business. They will accurately understand how to audit your business and its current digital marketing efforts.

• Consultancy

Digital marketing consultancy consists of bringing in an experienced specialist to offer support and advice on your digital journey. You will receive guidance and best practice advice from a specialist who can point you in the right direction. Although consultancy does not include management, it can help you or your team develop their knowledge and skills.

• Campaign Build and Management

Campaign build and management are pretty close to the full works! From keyword research to setting a campaign live, a specialist will control the research, planning, implementation and evaluation process.

Leaving your digital marketing campaign built in the capable hands of a specialist ensures that everything runs smoothly. This also ensures that you and your team can avoid mistakes caused by a lack of knowledge or confidence.

• Reporting 

Many first-time marketers are overwhelmed by analytics and tracking. By bringing in an experienced digital specialist, they know exactly what key metrics to analyse and evaluate. You can be assured that your specialists will only pay attention to the metrics that matter.

If your search marketing requires a boost, check out our services to see how we make your business visible to the users that count.