How to Grow Your Business With Digital Marketing
Michael Knowles |
11 January, 2021 |
4 minute read |
Blog, Digital Marketing
You’ve probably heard the saying: you get out what you put in. The same applies to digital marketing. The more focused and strategic your efforts, the more growth your business will see.
Digital marketing is no longer just a “nice to have”. For many businesses, it’s a lifeline. Around 58% of small businesses now use digital marketing as a core driver of growth, and that number continues to rise.
The last decade saw marketing steadily move online, but 2020 changed everything. COVID-19 forced businesses to shift quickly from physical experiences to digital ones. Suddenly, websites, search engines, and online communication became the main way customers discovered, interacted with, and trusted brands.
This made SEO, PPC, and local search visibility more important than ever. Whether you’re based in New York or Newcastle, your audience is online, and your marketing needs to meet them there.
So, how can you grow your business using digital marketing? Here are five proven strategies that work.
How to Grow Your Business With Digital Marketing: 5 Tips
1. Focus on Retention, Not Just Acquisition
When times are uncertain, strong relationships matter more than ever. While bringing in new customers is important, keeping the ones you already have is just as valuable, if not more so.
Existing customers:
- Trust your brand
- Convert more easily
- Spend more over time
In fact, research from Harvard Business Review shows that increasing customer retention by just 5% can boost profits by up to 95%.
Retention marketing is about building loyalty and long-term value. This could include:
- Email marketing with personalised offers
- Loyalty or rewards programmes
- Regular communication and updates
- Excellent customer support
When customers feel valued, they stick around. And when they stick around, your business becomes more stable and profitable.
Building and maintaining relationships with customers can be crucial for any business; check out these 4 simple steps to help you build and maintain those relationships
2. Use SEO and PPC to Win in Search
The value of digital marketing activities like PPC marketing services and organic search marketing has never been greater. If you wish to grow your brand and reach your relevant target audience, putting time and resources into your search results visibility is becoming non-negotiable and is paramount to effective marketing. From New York to Newcastle, SEO is still one of the most powerful marketing tools at your disposal.
However, one thing to be aware of is that with greater competition for digital space, you may need to be more innovative and niche with your activities to remain relevant.
For example, suppose your competitors are spending their money on a term such as “wireless headphones”. In that case, it may be more effective for you to look at alternative terms with less competition – “Bluetooth wireless headphones” perhaps.
Ensuring you are targeting the right terms and getting the most value from your marketing budget is where a digital marketing agency earns their keep and generates results.
3. Improve Customer Experience with Chatbots
Customers now expect fast, online support. Chatbots help you meet that expectation without needing a 24/7 human team.
A good chatbot can:
- Answer common questions
- Guide users to the right pages
- Capture leads
- Improve engagement
When used properly, chatbots don’t replace human interaction; they enhance it. They make your business more accessible, more responsive, and easier to work with.
4. Create Interactive Content
Content creators have to work harder than ever to grab their customers’ attention and hold it.
As Microsoft reports, the average human being now has an attention span of just eight seconds, meaning that only the most eye-catching marketing content will spur your audience into action – making a purchase, filling out a form or just acquiring information.
5. Use Nostalgia to Build Emotional Connections
In difficult times, people naturally gravitate toward things that feel familiar, safe, and comforting. Nostalgia marketing taps into those emotions.
By referencing:
- Past trends
- Familiar visuals
- Shared cultural moments
You create an emotional bridge between your brand and your audience. This builds trust, warmth, and loyalty. When people feel something about your brand, they’re far more likely to remember you and choose you.
Looking for a PPC or SEO marketing agency in Newcastle?
As a Newcastle marketing agency with a proven track record for delivering results, ROAR Digital Marketing allows you to get the most out of your search engine marketing and perhaps local SEO efforts and create campaigns with real bite!
