Do I Need a Website for Google Ads?

Ella Pybus | 3 November, 2025 | 3 minute read | Blog, PPC, Website

If you’re thinking of running Google Ads, you may be wondering, do I need a website for this? 

It’s a fair question, especially when you’re just getting started and want to see some quick results without spending weeks building a website. 

Google Ads is one of the fastest ways to get your business in front of people searching for what you offer. But here’s the thing: while you can technically run ads without a traditional website, doing so has limitations that could hold back your results.

In this guide, we’ll break down whether you really need a website for Google Ads, what your options are if you don’t have one, and how to get started the smart way.

Do You Need a Website to Run Google Ads?

In most cases, yes, you do need a website for Google Ads. That’s because every ad needs a landing page, somewhere for users to go to when they click on your ad. 

Google wants to send users to a high-quality, relevant page. So if your ad promises “affordable kitchen fitting services,” your landing page should give users exactly that, not just a phone number or a Facebook page.

However, there are a few exceptions…

When You Don’t Need a Website for Google Ads

If you’re running Local Service Ads, a special type of ad for service-based businesses like plumbers, electricians, and cleaners, you don’t need a website.

Instead, you can create a Google Business Profile, go through the verification process, and use your profile as your ad destination.

This works best for businesses where leads come directly through calls or form fills, rather than online purchases.

Want to learn more? Read our blog: What is a Google Ads Agency?

What If You Don’t Have a Website Yet?

If you don’t have a website, you still have options.

Google offers a free, basic “Business Profile Website”, automatically generated from your Google Business Profile information. It won’t give you the same amount of control as a landing page designed solely for conversion or CRO, but it provides a place to send traffic and can be enough to start testing ads.

Why Having a Website Improves Google Ads Performance

Even though it’s possible to advertise without one, having a website makes a huge difference.

A good website helps you:

• Improve ad relevance and Quality Score, which can lower your cost per click.
• Build trust with visitors through testimonials, visuals, and clear information.
• Capture leads more effectively with forms or calls-to-action.
• Track conversions (like form submissions or purchases), which is essential for optimising campaigns.

Put simply: your website is the foundation of your Google Ads success.

Our final thoughts 

So, do you need a website for Google Ads?

In most cases, absolutely yes.

While Google gives you a few shortcuts, such as Local Service Ads or Business Profile sites, a proper website gives you more control, credibility, and long-term results.

If you’re serious about using Google Ads to grow your business, investing in a clear, conversion-focused website will pay off again and again.

Explore more insights in our blog to understand why you need a website for Google Ads.