Why Conversion Focused Reporting Outperforms Vanity Metrics in PPC
Michael Knowles |
6 October, 2025 |
3 minute read |
PPC
If you’re investing in PPC, you already know the basics: impressions, clicks, and CTR. But here’s the truth: none of those numbers matter if they don’t turn into paying customers. At ROAR, we don’t just optimise campaigns for vanity metrics. We build reporting that’s laser-focused on the KPIs that actually grow your business: conversions, revenue, and ROI.
One IT skills training company came to us after their old agency kept celebrating CTR increases while sales stayed flat. We rebuilt their tracking and, within 12 months, delivered a 48% lift in conversions without increasing ad spend. That’s the difference between marketing that looks good and marketing that actually delivers.
Why Vanity Metrics Hold Businesses Back
Most agencies love to highlight numbers like “Your CTR is up 25%!”, but what does that mean for your bottom line? While these statistics look impressive on paper, they rarely cover salaries, keep the lights on, or drive real growth.
The Problem with CTR-Obsessed Reporting
Click-through rate is a distraction. It shifts focus to what’s easy to measure instead of what matters. A business doesn’t survive on clicks; it survives on leads, sales, and repeat buyers. That’s why we don’t celebrate vanity numbers; we measure business impact.
Want to see how this works in practice? Book a free discovery call today.
What We Track Instead – Metrics That Matter
At ROAR, our reporting is built around conversions and ROI, not just surface-level stats.
Here’s what we focus on for our clients:
- Calls booked
- Demo requests
- Online orders
- Customer lifetime value
- Which channels actually generate ROI
This approach helps our clients not only understand what’s happening but also make confident decisions about where to invest their marketing budgets.
Our final thoughts
When you work with ROAR, you won’t get distracted by inflated numbers that don’t create sales. Instead, you’ll have clear, transparent reporting that shows exactly how your campaigns are contributing to sales and growth. We cut through the noise and focus on what matters most – your bottom line.
If you’re tired of agencies bragging about CTR while your sales team sits idle, it’s time to make the switch.
Ready to move beyond vanity metrics and see how PPC can actually grow your business? Book a free discovery call with ROAR today and discover how conversion-focused PPC reporting delivers real results.
