Problem:
GasanMamo faced various online challenges, including competing in a highly competitive market, poor ranking compared to their European competitors, and lack of website traffic. The client came to ROAR hoping to improve their search visibility SEO health and compete on SERPs.
Solution:
GasanMamo approached us with a basic foundation, but after our initial audit, we could see that their organic search channel could be quickly and significantly improved with us.
Despite a strong brand presence, they faced significant challenges: poor non-branded keyword performance and rankings, poor crawlability, subpar technical SEO health, and a lack of a data-driven direction for their SEO.
We understood their challenges and devised a comprehensive SEO strategy to elevate GasanMamo’s SEO performance. Our approach encompassed a data-driven keyword strategy, an ongoing technical SEO overhaul and schema markup implementation to help search engine marketing understand and provide richer search results.
In-depth keyword research was conducted to discover search trends of their target customers, which enabled us to inform our industry-leading SEO Bomb®.
Our research helped us understand the content a client like GasanMamo should create to support their website and improve the search engine rankings for high-intent web pages like their ‘Travel Insurance’ and ‘Home Insurance pages.
The SEO Bomb® is a process that informs the creation of highly targeted and relevant content to a particular webpage or sector using search engine algorithms to enhance online visibility for our clients.
Outcome:
Thanks to our tailored strategy, this European client has achieved significant results in just six months:
- 496% increase in conversions.
- 53% increase in average monthly organic traffic.
- 99% increase in new users since working with ROAR.
- 39% increase in top 10 keyword positions on SERPs.
- 17,000 more clicks from organic search.
- An average CTR of 9.4%.
- Increased average organic SERP position from 98 to 10.41.
