Why do I Need an SEO Agency in 2023?
Video version of the blog.
The Importance of SEO
In 2023, the answer to ‘Why do I need an SEO agency?’ is plain and simple. Technology has evolved, and so too should businesses across the world to stay relevant, competitive and ambitious.
This is the staggering importance of SEO. We use the internet for everything, whether that be for personal or professional use. The phrase ‘Google it’ is part of our collective vocabulary now, so why wouldn’t you want to appear as high on search results?
If you’re unfamiliar with SEO, you’re not alone, and we appreciate just how hard that first step into a new area can be.
SEO is a range of techniques that are implemented on a website. All to help improve your online visibility and performance. When done correctly, your website will rank higher on search engines for search terms and queries highly relevant to your business.
Why does that matter? Well, increasing the searchability of your website can advertise your business organically, advertise your business, build your brand and grow brand awareness, all whilst growing online sales. Yep, it’s true SEO can bring in sales for your business, and SEO leads are eight times more likely to close customers than outbound leads!
Asking yourself if your SEO should be outsourced or performed in-house? Let’s help you figure it out.
Sounds pretty great, right? Keep reading, and we’ll explain how an SEO agency can do everything for you and your business.
Okay, So Why Do I Need an SEO Agency?
To put it bluntly, you’ve got a huge initial hurdle before you can even start optimising your website. A specialist SEO agency takes that hurdle away for you.
Just think, when deciding to do SEO yourself, you will have to consider the following:
- Do we commit to a new hire to do SEO?
- Do we upskill one of our existing employees?
- Can we afford to bring an experienced hire in?
- Or do we hire an apprentice?
- If we hire an apprentice, which provider do we go with?
- How do we support an apprentice?
- What would our budget be for a new hire AND marketing spend?
- Etcetera, etcetera…
But, when choosing an agency, all you need to consider are the following:
- What’s my budget?
- What do I want from the agency?
- Are they the right fit for my business?
Oh, and before we move on before you choose your agency, make sure to read out post on the worst SEO advice we’ve ever heard to help separate the goodies from the gurus.
How an SEO Agency Can Help You
Specialist SEO agencies are built to improve your search engine performance. They will consider strategies and initiatives that businesses regularly miss. An agency keeps you relevant in search results, up to date with best practices and provides your website with your ideal customers to act as an aid to your lead generation efforts.
But we understand you might need a little more. We’ve gone through the average ins and outs of what an agency does daily in our post: ‘What Does an SEO Agency Do Day to Day?’. We’d recommend checking it out as well.
Here are five of the strongest ways an SEO agency can help you.
Bringing Quality traffic
SEO specialist agencies worth their salt will create a campaign that defines your ideal audience. All by conducting in-depth keyword research, probing competitor analysis and industry analysis. They have the time to look further at keywords, ideal users and searcher intent to bring quality traffic to your website.
If you’ve never explored SEO, then bringing in this quality traffic will open a whole new world of lead generation for your business. It is essential in this day and age for your website to be visible organically to drive that quality traffic and the ability to gain potential customers without paying for their individual website visits.
What is quality website traffic, I hear you ask? Well, ROAR has got you covered on that as well!
Creating Brand Advocates and Spreading Awareness
There are a number of ways you could increase your brand awareness and further develop your list of potential brand ambassadors. One of the strongest is having a very visible online presence on search engines. This is both within SERPs and optimal local SEO.
SEO will, over time, give you national, even international, brand recognition and awareness. Local SEO will also take time to achieve local brand awareness. But both will help you create a strong, reliable brand image and presence.
SEO is a marathon, not a race – I appreciate you might have heard this one a lot in your research recently, but we’re telling the truth!
Any reputable SEO agency is in it with you for the long run! They have to be in order to get the best results possible for your business. PPC is a rapid response, whereas SEO continues to improve and work for years and years.
Better Bang for Your Buck
We understand budgets and spending may be held back at the moment. As of writing this post, the world is going through a recession, a global cost of living crisis and a climate change crisis. Now is the time to consider where your money is going and, ultimately, whether it’s going to the right places. Marketing during a recession can be the reason you come out of the recession more profitable and successful.
While the cost of hiring an SEO agency may be steep, to begin with, the overall campaign and process will be cost-effective and well worth the results.
We’ve Got You Covered
Have you genuinely ever tried to keep up to date with all the changes in the SEO industry whilst also managing other aspects of your business? Let alone knowing where to start looking!
That’s what an SEO agency does; they’re paid to think about your website. That’s what an SEO agency does; they’re paid to think about your website and dedicate time to consider these updates and changes throughout their week. SEOs want better, more efficient search engine results across the world wide web and, as a result, will work tirelessly to ensure your website is ranking appropriately to reach accurate users!
Still not convinced? Well, lucky for you, we’ve taken the time to write the ultimate guide to answer the question: ‘why hire an SEO agency?’ Check out our post and download your free guide today!
Why 2023 is the Time to Make the Change
Look, either you’re here as you’re just scratching the surface of hiring an SEO agency, or you’re in desperate need of an SEO specialist to give you a full renovation. So why not go with a full-service, Google-partnered SEO agency like ROAR?
We’re confident we can get you ranking and get your SEO engines running again!