Marketing Strategies for Valentines Day (2023)

Marketing Strategies for Valentine’s Day (2024)

Love is in the air as Valentine’s Day is peaking around the corner. In this blog post, learn some tips and tricks to implement into your marketing strategies this Valentine’s Day.

 

5 top marketing strategies for Valentine’s Day

Run a Valentine’s Day Sale or Promotion

First on our list of Valentine’s Day marketing ideas are sales and promotions.

Everyone loves a bargain, right? One of the best ways to attract customers is by launching Valentine’s Day sales or other promotions.

Promote sales and special discounts with temporary pop-ups on your site, email campaigns, paid search marketing channels or posts on social media channels (this can also drive your customer engagement on socials for an added win).

When using email marketing for promotional offers, try to personalise your promotional email with their name or even “hey, Valentine” – we’ve seen brands like Kate Spade do this in the past.

Additionally, you could consider offering free shipping to your returning customers or rewarding loyal customers with an exclusive offer.

Examples:

  • 2-4-1 on selected products (for valentines sharing)
  • % off valentines line
  • Free shipping on valentines products (with a minimum spend)
  • Returning customers get a free gift
  • Valentines set menus (for the gift of going out)

 

 

Create a Sense of Urgency

Running out of time to gift shop? We’ve all been there, whether it’s Christmas, birthdays or Valentine’s Day, so brands that remind you an event or holiday is coming up are incredibly helpful.

Use countdowns to Valentine’s Day on your website or social media, or tease that there is still time via your email subject line!

The key is don’t make your target audience feel guilty about being last-minute buyers! You could even drop a last-minute promotion or express shipping leading up to Valentine’s Day.

Examples:

  • True love might wait, but our delivery teams won’t! (Mancrates on social media)
  • Order Now To Get Their Gifts By Valentines Day (Marc Jacobs via email)
Valentines last chance email, publicate, Marketing Strategies for Valentine's Day
Valentines last chance email example, via Publicate,

 

Target the last-minute shoppers

Unlike Christmas, people are reportedly slightly more relaxed on Valentine’s Day, and last-minute shoppers are out in full force. According to Bing, 46% of people say they start shopping in early February, as opposed to a month or a couple of months before.

A vital part of any marketing strategies for Valentine’s Day will be to appeal to last-minute gift buyers and maintain any special edition stock.

Combine teasing copy with countdown timers and offer to go the extra mile by increasing delivery slots and guaranteeing delivery times.

Additionally, with shipping becoming riskier as the days to valentines get shorter, more and more brands are advertising gift cards.

Around holidays or events, many brands offer a compelling discount on gift cards for buyers to increase the worth of what they paid. This is an excellent incentive as purchases feel they are getting increased value, and the receiver can use the gift card when and how they see fit!

valentines e gift email example, victoria secret, marketing strategies for valentines day
Valentines e-gift email example via Victoria Secret

 

Limited edition products

One of the most apparent valentines day marketing strategies would be to create themed products! Tailor your speciality and niche into creating a themed line of products. Limit these to pre-valentines day only to increase FOMO (fear of missing out).

Us humans are wired to take advantage of situations which heavily include limited edition products, sales and discounts, which can further motivate us to complete purchases.

 

View this post on Instagram

 

A post shared by Polymer Clay Jewelry (@clayenmain.ca)

 

Gift guides

Have you ever been completely stuck on finding the perfect gift ideas for an event or holiday? Gift buying can be challenging for everyday consumers who want to get their special someone the perfect treat.

Creating a gift guide for your shoppers can help inform their buying decisions whilst providing all your Valentine’s Day options in one place. Present them via email, social media, popups or in physical form.

Valentines gift guide example, mark and graham, Marketing Strategies for Valentine's Day
Valentines gift guide from MARK AND GRAHAM

 

 


 

Will you incorporate any of these ideas into your marketing campaign for Valentine’s Day this year? Let us know on this poll.

 

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