How to Write a Case Study: With Examples

A case study is a story about how a customer or client has overcome a problem, using your provided solution to achieve their goals. They show new and current clients the work and results your company can do. You can produce an impressive catalogue of successful campaigns using case studies.

Why Write a Case Study?

Refresh Your Content

Case studies can be a part of a whole cycle of multi-purpose content. Statistics and data quotes from your case studies can inform social media posts, video content, blogs and infographic visuals. They also make great testimonials you can drop around your website and on sales landing pages. Testimonials are crucial, as 92% of customers admit they read reviews before purchasing online.

Trigger Sales and Growth

Effective case studies speak a thousand words. In some cases, they hold more weight than website copy, as a user on your website can see and visualise your results as opposed to just reading what you can do. Statistics and data pulled into making a case study great can resonate with an audience.

A great case study can encourage a customer to move forward with your product or service. However, your website’s other areas should be top-tier, not just your case studies.

Earn Trust

At ROAR, our case studies include a quote from the client about our working relationship and how they have worked with our team. We do this as it provides new and prospective clients with a brief, first-hand experience from a client on the results we have created for them and shows honestly how we perform. A good case study can help you form a trusting relationship with clients and customers through show, not tell.

Show Off

Every business loves to show off a little, right? When it comes to a successful client campaign or relationship, your business should want to shout out about this to build your reputation and show that you’re the top business in the industry. Although case studies are there to inform, they come with a sense of bragging rights as you put all your successful campaigns and work on display.

Check out our case studies page for more on how ROAR has created sustainable, critical results for our clients in the past.

How to Write a Case Study

Clear Title

Keep this short and simple. Show off who the case study focuses on and name the client directly.

Outline the Problem

Dig deep here. Think of why the client came to you in the first place.

Was this to improve online visibility? Increase MQLs (marketing qualified leads)? See more conversions? Outline the problems they were facing when it came to reaching their goals.

Solution

This is your time to shine. Now it’s time to explain how your organisation or products approached your client’s problems and allowed them to be rectified. This section of your case study should have detail explaining the problem and your approach.

Outcome

This part of your case study ties everything together. It shows the reader what results came from your approach to a problem. It’s your chance to show that your work has been delivered and push the increasing benefits of your services and what new clients can expect from working with you.

Use visuals:

A case study shouldn’t be boring! Use graphs, charts and infographics to show the results of your business. Visuals add some creative flair to your case study and draw attention and allow your reader to understand a result immediately. It’s common knowledge that humans respond far better to visuals than text alone. 

Bonus

through our case studies, we highlight the client’s services and include a testimonial. This helps prospective clients understand what services they need to solve their business problems and reach their goals. A testimonial provides honest client feedback that presents a business in a good light!

There you have it; that’s how to write a case study! If you’re looking for a dynamic search engine marketing agency to lead your business on the path to online growth, speak to ROAR Digital Marketing today!