How To Measure Core Web Vitals

Ensuring that your website performs optimally is crucial. Core web vitals are a set of metrics introduced by Google to evaluate the quality of user experience on a webpage. These metrics focus on loading performance, interactivity, and visual stability. 

Understanding how important core web vitals are and measuring them significantly impact your website’s performance and search engine ranking. This blog will guide you through the basics of core web vitals and how to measure them effectively. 

Why measure core web vitals? 

Measuring core web vitals is essential because they impact user experience and, consequently, your website’s SEO ranking. Websites that perform well on these metrics are likely to rank higher in search engine results, which can lead to increased traffic and engagement. 

Tools for Measuring core web vitals  

To effectively measure core web vitals, you can use several tools and techniques:

• Google PageSpeed Insights – this is a free tool that provides detailed insights into your webpage’s performance. It reports on core web vitals and offers suggestions on how to improve them to perform better on search engines and improve user interaction. By entering your webpage URL, you can get an immediate analysis of both mobile and desktop versions. 
• Lighthouse – Lighthouse is an open-source, automated tool for improving the quality of web pages. It audits for performance, accessibility, and core web vitals. It provides lab-based estimates of Core Web Vitals metrics.
• Google Search Console – this provides a core web vital report that identifies groups of pages that require attention. This tool is particularly useful for SEO as it allows you to track performance over time and prioritise areas for improvement. 

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How to measure core web vitals metrics – step by step

1. Access Google PageSpeed Insights: visit the PageSpeed Insights website and enter your webpage URL to analyse.
2. Review the report: focus on the core web vitals section to understand how your page performs.
3. Identify issues: Look for areas where the metrics fall short of the recommended thresholds. 
4. Use Lighthouse: run a Lighthouse report for a more in-depth analysis and technical insights. 

Once you’ve measured your core web vitals, the next step is to learn how to fix core web vitals issues

Is it important to regularly measure core web vitals?  

Yes, it is important to regularly measure your website’s performance using the tools mentioned. Continuous monitoring helps identify new issues as they arise and ensures that your site remains optimised for the best user experience and a better chance of ranking in SERPS – after all, core web vitals are now a ranking factor, so page experience is essential! 

Our final thoughts

• Better Core Web Vitals = better rankings – optimising these metrics helps improve SEO and user satisfaction. 
• Use tools regularly – tools like PageSpeed insights, Lighthouse and search console make it easy to stay on top of performance. 
• Track, improve, repeat – measuring regularly means you can catch issues early and keep your website running smoothly. 

Ready to boost your rankings? Let our experts help you optimise your Core Web Vitals. Get your free SEO audit today!