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Ella Pybus
- 3 Min Read
- Blog, Digital Marketing, SEO
How To Dominate Local SEO
If you’re wondering how to dominate local SEO, you’re probably tired of being under competitors in search results, even when you’re the better option. Whether you run a shop, offer a service, or manage a growing team, one thing is clear: you want more people in your area to find and choose you.
You might’ve already claimed your Google profile, added some keywords to your site, maybe even paid for a few ads. But the results haven’t quite landed, or they’re too up and down to trust. It can be frustrating. But 80% of consumers search online for local businesses on a weekly basis, so it needs to be a priority.
This blog is here to make things clear. We’ll discuss what local SEO is really about, what happens when you ignore it, and how you can finally start seeing real results, like more calls, more sales, and more customers from your area. If you’re unsure what’s working and what’s wasting time, this will help you figure it out and succeed.
Why local SEO actually matters
Local SEO is what helps people nearby find out at the exact moment they need you. Whether they’re searching on Google Maps, asking siri, or typing “near me”, your business needs to show up.
What happens if you don’t get it right?
- You’ll lose local leads to competitors who’ve got their act together
- People won’t find your business when they’re ready to buy
- Your Google profile might not even show up – or look trustworthy
But if you get it right, you will get more inquiries. Your bookings will increase, your shop will get busier. You just need the right steps.
Not sure how you perform with local SEO? Read this next: How to Do a Local SEO Audit
Some simple ways to dominate local SEO
Here’s what really makes the difference (and what you can start doing)
- Sort out your Google Business Profile
This one’s a quick win. Make sure your name, hours, contact info, and services are all up to date. Add photos, ask for reviews, post updates. Google loves a profile that’s active.
It is also useful to add answers to FAQs directly in your profile. It saves your customer time – and shows Google you’re relevant.
2. Get your site listed on directories and citation websites
Directories like Yelp, Google Maps, and local news or blogs are all places you should be showing up. These ‘citations’ help Google trust your business. The more consistent your information is across Google, the better.
3. Add local keywords to your website
This doesn’t mean stuffing your homepage with your city name 20 times. It means making sure your titles, headings, and content clearly show where you work and who you help. Add pages for each location if you serve more than one.
4. Keep Your NAP Information Accurate and Consistent
NAP stands for Name, Address, and Phone Number — three essential pieces of information for local SEO. Ensuring your NAP is up to date and consistent across your website, Google Business Profile, and other online directories helps users find and contact you easily. It also builds trust with Google, which rewards accurate business information with improved local search visibility.
How do you know if it’s working?
You may be wondering ‘how do I know if it’s working?’ Well, don’t just look at your overall website traffic. Pay attention to:
- Are you showing up in the top 3 on Google Maps?
- Are most people calling or visiting from search?
- Are reviews and engagement on your profile going up?
- Are more local leads converting into actual customers?
If you’re not getting many local enquiries, your profile isn’t ranking, or your phone’s quiet — chances are something’s missing in your local SEO setup.
Our final thoughts
Local SEO doesn’t have to be overwhelming. With a few smart steps — and consistency — you can start attracting more of the right people in your area. It’s not about chasing every trend. It’s about making sure your business shows up when local customers go looking.
Curious what this could look like for your business?
Let’s have a quick chat, or check out our SEO case studies to see how other businesses turned things around.
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