Effective Link Building Tactics for E-commerce Brands
Ella Pybus |
21 October, 2025 |
4 minute read |
Blog, Digital Marketing, SEO
If you have an e-commerce business, you already know the importance of search visibility, but knowing how to improve it can be complicated. At this stage, you’ve probably optimised your product pages, tidied up your technical SEO, and built out some strong content. Yet, despite those tasks, organic traffic may still feel like it’s not growing. That’s where effective link building for e-commerce comes in.
For growing brands, building high-quality backlinks isn’t just about improving your website authority – it’s about building trust and driving qualified traffic that’s ready to convert. But with so much conflicting advice online, it can be difficult to know where to start, which tactics actually work, and which ones could waste your budget or even harm your site.
In this blog, we’ll break down the most effective link-building tactics for e-commerce, showing you practical and proven ways to build authority, increase visibility, and move closer to your organic growth goals. By the end, you’ll understand which strategies fit your current stage, what resources you’ll need, and how to succeed with long-term SEO.
Why link building still matters for E-commerce Growth
Backlinks are one of Google’s strongest ranking signals, and for e-commerce, they serve an even bigger purpose. They’re not only a vote of confidence in your site’s authority but also a channel for referral traffic and brand exposure.
Many e-commerce teams reach a point where content and technical optimisation can only take them so far. Without a steady stream of strong backlinks from relevant, authoritative websites, your competitors can easily outrank you.
Eager to learn more about link building? Why not read our recent blog: Organic Link Building: Letting the Links Come to You
Understanding the role of authority in visibility
High-quality backlinks help search engines understand that your site deserves to be trusted. For example, if a popular lifestyle magazine links to your fitness collection, that single link sends authority signals to Google, while also introducing your brand to new audiences.
Over time, this effect helps products rank faster, leading to a better overall SEO performance for your e-commerce brand.
Proven Link Building Tactics for B2B E-commerce Brands
Once you understand why backlinks matter, the next step is choosing the right link-building tactics for your B2B e-commerce brand.
Not all strategies are equal; some deliver quick wins, while others are long-term investments in your brand’s visibility and authority within your industry.
- Digital PR and Industry Thought Leadership
For B2B e-commerce, digital PR isn’t just about getting your brand into lifestyle magazines; it’s about positioning you as an industry authority. You can do this by producing data-led studies, market insights, or expert commentary relevant to your sector.
For example, a B2B PPE supplier might publish a “2025 Workplace Safety Trends Report” or a “Guide to Sustainability in Industrial Supply Chains,” earning backlinks from trade publications, business news outlets, and LinkedIn industry blogs.
- Create Resource Hubs and Buying Guides
Educational, decision-focused content performs especially well in B2B. Think of comparison guides, procurement checklists, and in-depth resources designed for decision makers.
For instance, an office furniture supplier might create a “Complete Guide to Buying Office Furniture for Corporate Business”, or a wholesale electronics brand could publish “How to Source Commercial AV Equipment for Multi-Site Businesses.”
These assets attract backlinks from industry blogs, partner websites, and even clients’ internal resources, while also serving as evergreen sales content.
- Partner with Industry Influencers and Affiliates
In B2B, influencers often look more like sector experts, consultants, or niche publishers than social media personalities. Collaborate with these professionals through guest posts, co-authored insights, or joint webinars, where your brand can be cited and linked naturally.
Our final thoughts
Effective link building for B2B e-commerce isn’t just about chasing links, it’s about creating long-term growth.
When done right, these tactics don’t just increase rankings, they elevate your brand’s credibility and visibility across every channel.
Want to see how this works in practice? Schedule a Discovery Call.
