Does AI Content Rank in Google Search: Google’s Verdict

There has been a lot floating around on the web recently about AI-generated content in search results. Finally, we have answers from Google. In this blog, learn how to ensure your content is top quality and can rank well in the new age of helpful content.

Does AI Content Rank in Google Search

• Google will prioritise content based on its quality, not whether a human or AI-generated it.
• Google advises users and content creators to follow E-E-A-T (expertise, experience, authoritativeness and trustworthiness).
• Google considers using automation or artificial intelligence purely for ranking purposes to manipulate search results is a violation of its spam policies.

Google has finally issued a statement regarding its stance on AI-generated content online and in search results. Google has long praised the value of helpful, human-first content. This was further solidified by the announcement of the Google Helpful Content update in August 2022.

Google’s algorithm aims to rank pieces of content that are helpful and aid a user’s search experience following E-E-A-T.

Today, Google updated its Creating helpful, reliable, people-first content help page. They offered guidance on establishing the Who, How, and Why when creating content.

When considering how automation can create helpful content, Google acknowledges that using AI to directly manipulate ranking falls under spam.

However, on their Rewarding high-quality content, however it is produced page. Google said the following:

This said it’s important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity. And, to serve as a critical tool to help people create great content for the web.

How Does AI Content Generation Fit Into Google’s Approach to Prioritising High-Quality Content?

Quality Over Quantity

Well, Google has been working hard to reward helpful audience-first content over the sole production of content for years. After concerns about mass human-produced content dominating search rankings, Google said:

For example, about 10 years ago, there were understandable concerns about a rise in mass-produced yet human-generated content. No one would have thought it reasonable for us to declare a ban on all human-generated content in response. Instead, it made more sense to improve our systems to reward quality content, as we did.

AI Generated Content

Google is putting an immense amount of pressure on creators to avoid spammy, and automation to purely rank, pieces of content. By using its SpamBrain system, Google aims to dispel any attempts at spam.

However, as pointed out earlier in this blog post, Google has acknowledged that not all AI-generated pieces of content are spammy. Take sports scores, for example, many published user automation to create and put these out instantaneously. This is an example of helpful automated AI-generated content for which Google approves.

Google are committed to taking a responsible, cautious approach towards tackling spam, rank-driven automated content. This is in order to ensure users on their search engine received quality content and a fulfilling experience online.

Google has advised that content creators take note of who, what, and why when they come to publish content.

Do this by:

• WHO: Include a byline or author description at the end of each piece of content to show an author was involved.
• HOW: Be transparent about the use of AI in your content. Google wants users to be honest. If an AI tool helped you create something, make it known, this allows you to be totally clear with both your audience and the Google algorithm.
• HOW: Tell the audience why you have created this content. Is it to educate your audience on a new tool? Show them the benefits of a particular online technique. Google wants total clarity on why content is being created.

Committing to the above in your everyday practice or when incorporating an AI tool allows Google to fully understand your content. They can then clearly and fairly rank it in regard to its helpfulness to an audience. And, you will receive a fair shot at ranking highly on the all-important SERPs.

So, does AI content rank in Google? The short answer is yes. By following outlined best practices and guidelines towards a more helpful online content space AI will not totally crush your ranking dreams.

There is no doubt about the growing number of AI Content Creation Tools, so we’ve narrowed them down in our blog – 6 AI Content Creation Tools for Your Business

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