A full guide to display ad sizes

A Full Guide to Display Ad Sizes

Utilising the various display ad formats and sizes to make the most of the relevant ad placements will reach the right audiences for your business.   


What are Google Display Ads?

Display ads are visual ads embedded within blogs, videos or apps. 

Google display ads are placed on websites or apps within the Google Display Network (GDN). The Display Network consists of over 2 million websites and apps that reach somewhere within 90% of internet users.


Search Network VS Display Network 

People and clients may ask, “Well, which is better search or display network?” And much like most things in search marketing… it depends. Whilst both have their benefits, it’s based on what you’re trying to generate with the ads. 

The Search Network

The search network focuses on the ads that appear in search and so is more heavily focused on keywords and intent. This highlights that the users you reach are already actively looking for a business like yours. 

Making the search network optimal for lead generation and conversions with high-intent buyers. 

The Display Network

The display network embeds your ads into other web pages and apps. This is so the targeting is pinpointed more to audiences, topics and pages than specific keywords and terms. 

The display network is best for brand awareness campaigns or remarketing to keep users warm.

Whether search network or display network, contact the team today to see how we can help you boost your search engine marketing 


Display Ad Sizes 

There are set sizes for you to upload your display image ads yourself. However, Google introduced responsive display ads as the default. Responsive ads only require you to provide some visual assets – logo, images, videos – and some ad copy.

Google will then automatically adjust the size and appearance to fit the ad space. Test different combinations for the best-performing display ad sizes, optimising them to build a high-performing ad at the time of impression.


Common Display and Ad Sizes

Mobile Ad Display Sizes

Mobile display ad sizes: 

  • 300 x 200 px
  • 300 x 50 px 
  • 300 x 100 px 
  • 250 x 250 px
  • 200 x 200 px 

Desktop display sizes

Desktop display ad sizes:

  • 300 x 250 px 
  • 336 x 280 px
  • 728 x 90 px 
  • 970 x 90 px 
  • 468 x 60 px 
  • 300 x 600 px 
  • 160 x 600 px 
  • 250 x 250 px 
  • 200 x 200 px 


Tools To Create Your Ad Sizes

Display advertising has fantastic benefits, including reach, but one downside is accessibility for businesses. For small and medium businesses especially, having the resources – time, money, and design skills – to create these highly effective ads is rare. But a whole host of tools will have you on the Display Network in no time at all. 

Responsive ads

With the responsive ads feature, you can put more of your focus into targeting, retargeting and managing your ads as opposed to the creative. By uploading the assets and letting Google do the work you’ll have all the display ad sizes you need across the board without spending hours curating them. 


With the ability to create custom sizes and plenty of templates set up for you already. Making various display ad sizes that attract and engage users will be a piece of cake. 

Customising templates is easy with the brand hub; with just a few clicks, your colour scheme and logo are uploaded straight in.


With plenty of drag-and-drop features duplicating your ads for all sizes has never been simpler with free fonts, templates, stock images and animations. High-quality visuals for all display ad sizes are at your fingertips. 



Our team specialise in creating paid search campaigns, including display ad strategy! Get in touch today!


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