7 of the Best SEO Analytics Tools

Any business or website owner should fully understand the value of tracking website SEO analytics to improve your online presence and doing so may require a helping hand so we have compiled 7 of the best SEO analytics tools for you to invest in. Within a highly competitive online space, it’s critical to track your performance through relevant, informative data to maximise your organic search traffic, improve user experience on your site, and improve your SEO efforts overall.

In today’s blog, we will help you secure that important data by showcasing the best free and paid-for tools for monitoring your website’s SEO analytics.

Are you curious about the tools but wondering what SEO metrics you should track? Check out our recent blog, ‘Website SEO Analytics: What Matters?‘.

Google Analytics 4

Google Analytics 4 is a free and paid subscription platform to help you manage your SEO performance. It compiles all your SEO data in one place, allowing you to dive deep into average session duration, bounce rate, organic traffic acquisition, and user behaviour. With this in-depth SEO analysis tool, you can identify the search terms and search queries that are bringing your audience to your website.

Price: Google Analytics is Free.

DIY SEO Platform

The DIY SEO Platform offers insights into website performance while also suggesting SEO tasks to complete to boost online visibility.

Whilst providing information about your website clicks and impressions, website visits, and keyword search rankings, the DIY SEO Platform will offer a list of ‘SEO Actions’.

These actions include suggestions for keyword optimisation on certain web pages, fixing webpages without keywords assigned, and helping search engine bots to understand which pages should rank for specific keywords. The DIY SEO Platform encourages users to learn whilst improving their website performance, eradicating technical issues.

Price: the DIY SEO Platform has two plans at £99 monthly for a single user or £129 for a multi-user.

If you want to increase your online SEO performance, request a personalised, free SEO Audit here.

HubSpot

HubSpot is primarily known as a CRM (customer relationship platform), and it is used to implement, modify and evaluate a business’s inbound marketing strategy. As part of the platform’s offerings, including content creation, email marketing, and sales, it can produce detailed reports on how users are finding your website and, subsequently, their behaviour whilst on it.

Using cookies, HubSpot can see whenever a user lands on you and associate them with a tracking cookie. Although visitors will remain anonymous regardless of their contact status within HubSpot, the platform can associate their previous page views and user behaviour with existing cookie tracking. It can also be integrated with Google Search Console to secure more data about where your website appears in search results and how it attracts your audience.

Price: HubSpot has three plans, free, £702 per month, or £3000 a month for enterprise level.

 

Google Search Console

Google Search Console is a free service offered by Google to monitor and troubleshoot your website’s online performance in search engine results. It helps marketers and businesses to understand how Google sees their website and can contribute to search engine strategy.

Using Google Search Console, you can monitor organic traffic, keyword rankings, CTR (click-through rate), and more whilst identifying disavow files and sitemaps.

Price: Google Search Console is free!

 

Google Page Speed Insights

Google Page Speed Insights is a free tool that determines the page speed of your website, which is a critical on-page SEO ranking factor. According to sources, the ideal page load times are between 0-2 seconds, and any longer increases the likelihood of visitors leaving your website.

This tool will allow you to determine your page load speed on both mobile and desktop devices and simply requires a link to your website.

 

Ahrefs

Ahrefs features SEO tools such as Keyword Explorer to discover the monthly search volume and CTRs of keywords; using a rank tracker in tandem, Ahrefs will auto-generate SEO reports of your keyword rankings and compare them to your competitors to evaluate performance. You can also examine your website’s on-page SEO performance through their SEO audit feature.

Price: Ahrefs has various monthly plans ranging from $79 to $799 for enterprise plans.

Moz

Moz is a research and performance tracking tool designed to help businesses identify new opportunities through keyword research, competitor SEO analysis and performance monitoring to improve conversion rate. Moz is used by over 500,000 businesses ranging from small to enterprise level.

Price: Moz has a range of plans ranging from $99 to $479 per month for a premium plan.

There you have it 7 of the best SEO analytics tools! These helpful tools allow you to monitor SEO metrics and manage SEO campaigns which is crucial for the success of your online presence. You will gain key SEO insights into how your website is performing and how users behave on your site, and you can spot opportunities to enhance your online presence by utilising the best tools available. These tools will help you track key metrics, identify areas for improvement, and make data-driven decisions to optimize your SEO strategy.

Don’t let valuable data go to waste. Contact ROAR and discover how our Website Tracking and Analytics Services can help you uncover hidden opportunities and drive growth for your business.