How To Win More Business By Prioritising 3-5 High Intent Niche Keywords

Michael Knowles | 22 May, 2025 | 3 minute read | Blog, PPC

If you’re still chasing big search volume in your Google Ads strategy, you’re likely wasting budget—and missing out on real conversions. High intent niche keywords consistently outperform broad terms when it comes to driving profit. At ROAR, we’ve helped clients quadruple conversions and slash cost-per-acquisition simply by shifting focus to just a handful of tightly targeted terms.

This blog is your final nudge. If you’re a performance-driven marketer or commercial leader looking to drive more qualified leads, this is the smarter, faster, and more cost-effective route to success. Discover how to win more business now. 

Why Quality Beats Quantity in Google Ads

Many businesses fall into the trap of thinking more traffic equals more sales. But here’s the truth: traffic is vanity, profit is sanity. It’s easy to get swept up in the appeal of large numbers—thousands of clicks, rising impressions, and that dopamine hit from a growing line on a graph. But when you dig deeper, these metrics often hide a harsher reality: low engagement, poor conversion rates, and inflated ad spend that doesn’t move the bottom line.

Broad keywords bring browsers. Niche terms bring buyers.

Imagine a busy high street shop shouting “we sell everything!” Sure, you’ll grab attention—but few people will actually come in and buy. Now imagine whispering: “Freshly brewed organic Earl Grey tea served here.” The right people stop. They’re sold before they even step inside.

That’s what high intent niche keywords do for your PPC strategy. They cut through the noise and speak directly to the person who’s ready to buy.

Lower Costs, Higher ROI

It might seem counterintuitive, but going niche often means spending less and making more.

Here’s why:

• Niche keywords tend to have less competition—so you avoid costly bidding wars.
• Conversion rates are higher because the user’s search intent is crystal clear.
• You waste less budget on irrelevant clicks from users who were never going to convert.

Even when cost-per-clicks are higher, your return on ad spend (ROAS) improves because there’s far less waste.

Want to see the results for yourself? Book a free discovery call and we’ll show you how a tighter keyword strategy can transform your campaigns.

Faster Rankings, Faster Revenue

Another major advantage of high intent niche keywords? Speed.

You’ll see results sooner.

Niche terms are easier to rank for and dominate. That means you can:

• Get your ads seen by the right audience faster.
• Achieve higher Quality Scores from Google.
• Quickly identify which terms convert, then scale them with confidence.

This test–learn–scale cycle is how we help our clients build sustainable, conversion-focused campaigns.

Our final thoughts

Chasing search volume is tempting—but if it doesn’t lead to profit, what’s the point? High intent niche keywords give you a direct line to ready-to-buy customers, helping you spend less and earn more.

At ROAR, we prioritise performance. We don’t chase vanity metrics. Our automated reporting keeps you in the loop, and our keyword strategies are built to meet real business goals—from qualified leads to revenue.

Ready to move forward? Let’s find your 3–5 high intent niche keywords and build a campaign that actually converts. Book a discovery call today.