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WEB COPYWRITING SERVICES

CONTENT STRATEGIES THAT DRIVE ORGANIC GROWTH & BUILD AUTHORITY.

Build search visibility through SEO-optimised writing

Create content that answers your audience’s questions

Establish your expertise in your industry

Google Partner
Good Work Pledge
Ecologi
Cyber Essentials Certified

Working with ROAR has been an absolute pleasure. They take the time to really understand your Marketing requirements, however niche the industry, and build pioneering SEO strategies that deliver excellent results. Since working with ROAR, we have seen a massive boost in visibility and traffic as well as engagement and importantly, good quality, high-intent leads come through. Special shout out to Joshua and Ella, who are a delight to work with.

Benjamin Carey

Head of Marketing & Sales

Interbacs

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CONTENT MATTERS

WHY STRATEGIC COPYWRITING DRIVES BUSINESS SUCCESS.

While generic content fills pages, strategic copywriting builds lasting connections with your audience. Quality content creates a foundation of trust and authority that continues delivering value, bringing qualified visitors who are actively seeking the information you provide.

Let’s examine what makes content marketing so powerful:

68%

BEGIN WITH SEARCH

Two-thirds of all online journeys start with a search query

97%

VISUAL IMPACT

Top-ranking pages include at least one image in their content

1000%

MORE TRAFFIC

Content marketing attracts ten times more visitors than social media

60%

LASTING VALUE

Most first-page content remains valuable for 3+ years

146%

GROWTH POTENTIAL

Updated content can more than double your search traffic

A woman in a blue blouse, focused on typing on a laptop, with her hands on the keyboard.

COPY THAT DELIVERS

STRATEGIC CONTENT FOR SEARCH AND USERS.

A woman in a blue blouse, focused on typing on a laptop, with her hands on the keyboard.

AUDIENCE FOCUS

SEARCH OPTIMISED

CONVERSION DRIVEN

Every word on your website should work towards your business goals. We develop content strategies that build your authority, capture search traffic, and move readers through your sales funnel.

A woman wearing glasses is focused on her laptop, working intently in a well-lit environment.

QUALITY CONTENT = BUSINESS GROWTH

COPYWRITING FOCUSED ON YOUR BUSINESS GOALS.

Content marketing connects you with users seeking information in your industry. But success comes from strategic planning and quality execution – not just publishing random posts.

Our content specialists marry audience understanding with search expertise to create copy that works at every level—from attracting visitors to converting leads. Every piece targets specific objectives, and every word drives business growth.

  • Rank prominently for informational searches in your field
  • Develop content that showcases your expertise
  • Build strategic pathways that turn readers into leads

ROAR COPYWRITING SERVICES

STRATEGIC CONTENT SOLUTIONS THAT BOOST VISIBILITY & AUTHORITY.

CONTENT AUDIT

BLOG WRITING

SEO BOMB®

CONTENT AUDIT

ANALYSIS THAT DRIVES PERFORMANCE.

Our detail-focused content audit examines your existing pages from both user experience and search perspectives, identifying clear opportunities for improvement.

  • Comprehensive Analysis: We examine your content from both SEO performance and user engagement angles
  • Gap Identification: Our team finds missing topics and opportunities in your content strategy
  • Clear Direction: Every audit provides practical recommendations and a structured implementation plan
Website wireframe showcasing layout with sections for header, content, and footer, designed for user interface planning.

BLOG WRITING

STRATEGIC CONTENT THAT BUILDS AUTHORITY.

Our blog writing service creates posts that answer real audience questions while building your search visibility and guiding readers through your customer journey.

  • Topic Research: We find content opportunities that match both search demand and user interests
  • Expertise Showcase: Our team writes content that demonstrates your knowledge and builds audience trust
  • Strategic Approach: Every post supports your wider business goals and conversion pathway
Blog on a laptop screen, featuring a laptop, notepad, lamp, and coffee cup on a desk.

SEO BOMB®

STRATEGIC CONTENT THAT BUILDS SEARCH AUTHORITY.

Our unique SEO Bomb® methodology creates comprehensive topic clusters that establish your expertise and capture valuable search traffic across multiple terms.

  • Topic Research: We analyse user search behavior to identify valuable content opportunities
  • Strategic Structure: Our team builds clear connections between related topics and subtopics
  • Authority Building: Every piece includes carefully selected references to build trust and relevance
A person writes on paper surrounded by colourful sticky notes.

BRANDS THAT CHOSE US AND SCALED

469%

Increase in conversions

900%

Increase in conversions

Interbacs

161%

Increase in conversions

125%

Increase in conversions

256%

Increase in conversions

1,500

Conversions from Google Ads

4100:1

Return on ad spend

48%

Increase in conversions

1,750

Leads generated

51%

Increase in organic traffic

496%

Increase in conversions

31%

Increase in conversions

Warren Access

20%

Increase in conversion rate

686%

Increase in SEO conversions

522

New lead conversions

100%

Visibility increase

210%

Increase in revenue

31%

Increase in conversion rate

CUSTOMER REVIEWS

REAL WORDS FROM REAL CLIENTS

We have been working with the team at ROAR to increase our online search visibility. The team have been great to work with – putting together a clear roadmap of priorities and identifying a back-end issue early on, which was having an impact on our rankings.

We’ve seen a significant and steady increase in visibility and keyword rankings over the few months we’ve been working together and are really pleased with the results so far. Particular thanks go to Josh and Ella, who are our day-to-day contacts and always very responsive and helpful!

Stephanie Knox

Marketing Controller

Universal Wolf

The ROAR Digital Marketing team is full of experts who understand our brief, take it away and implement a plan to ensure the best results. We now have a more strategic SEO programme in place and ROAR understands that we don’t want to just increase our search terms and Google rankings, but we want to generate better leads for our services. We are untouchable in terms of SEO because of the geniuses at ROAR, and they provide us with great insights into our competitors to help keep us ahead of the game in everything we are doing.

sam

Samantha McGowan

Digital Marketing Manager

3173 Group

Choosing the right digital marketing partner can be quite daunting, After meeting ROAR I realised they were a genuine, honest professionals who care about their reputation and quality of work, We worked with ROAR for 12 months and always found them accessible, reliable, professional and pleasant. They are happy to take the lead on a campaign but are also willing to share their considerable knowledge with you. ROAR helped our team with SEO rich content blogs, SEO, and other initiatives that have helped massively.

Mike Winter

Managing Director

MIW Water Cooler Experts

ROAR were super useful in educating us on the areas of our site that needed improved tracking and then providing us with immediate options to action this. We went ahead with a GA4 setup and can now track all essential actions on our site allowing us to gather more specific data on our audience. This has led to us making some important decisions around both our content and service offering.

Anna Devitt

Marketing Manager

Duo Global Consulting

It has been an absolute pleasure working with team ROAR since 2020. Their professionalism, efficiency and attention to detail have made our working relationship seamless and rewarding. Their industry knowledge is outstanding, and their responsiveness and reliability have more than met our expectations. I highly recommend them to any business seeking a reliable and trustworthy digital marketing agency partner.

Warren Access

Michelle Warren

Managing Director

Warren Access

The staff at ROAR were super friendly and great communicators, over our time working together they’ve helped us GA tracking on our site and identify technical amendments to improve our SEO.

Andrew Boardman

Head of Marketing

SOAR With Us

The team at ROAR are professional, quick to respond and always provide helpful explanations of the technical nitty-gritty. They’ve helped Fears achieve excellent PPC results on a modest budget while respecting our brand ethos and image. I have no hesitation in recommending ROAR to other businesses looking to build their online presence.

nicholas

Nicholas Bowman-Scargill

Managing Director

Fears Watches

Working with ROAR has been an absolute pleasure. They take the time to really understand your Marketing requirements, however niche the industry, and build pioneering SEO strategies that deliver excellent results. Since working with ROAR, we have seen a massive boost in visibility and traffic as well as engagement and importantly, good quality, high-intent leads come through. Special shout out to Joshua and Ella, who are a delight to work with.

Benjamin Carey

Head of Marketing & Sales

Interbacs

ROAR provides a detailed plan of action and a breakdown of its methodology. Their SEO bomb suggests topics, sub-topics and guidelines on writing style and structure. This is far more than anything I’ve received working with other agencies. Their reporting is also fantastic.

sarah

Sarah Donnelly

Marketing Manager

Tritility

ROAR are an essential part of our success. At Skills Matter we have a large, complex set of products, which can be challenging to market. The team at ROAR took on that challenge with gusto.

They’ve made a concerted effort to understand our products and customers, and provide advice and strategy that is constructive, outside-the-box and, above all, valuable. Thanks to ROAR, our PPC and SEO is something we don’t have to worry about: We know it’s in great hands.

craig

Craig Caron

VP of Community

Skills Matter

ROAR did a great job ensuring we maintained SEO ranking when we migrated to a new website to remain competitive online and continue to give us great insight and recommendations on our digital marketing strategy.

paul

Paul Lewis

Manager

Theodo

We are confident that, with ROAR’s assistance, we will be able to meet our goals and make significant progress in our endeavours.

Olivia Sciberras

Senior Marketing Executive

GasanMamo Insurance

ROAR have been fantastic from start to finish, we’ve seen a huge improvement in organic search results since starting to work with them 12 months ago, which has translated to direct improvements in profit. The team have been great throughout and is highly attentive to our needs and requests.

Olly Hudson

Co-Founder

The Essence Vault

We have worked with ROAR for nearly three years, and it’s been a great experience. They are incredible value for money; they make our modest budgets work hard and add value where possible, knowing we are a small not-for-profit business; which is hugely appreciated. Account managers are great, and we’re kept in the loop of any changes/recommendations for improvements in our campaigns. ROAR are a pleasure to work with, I wouldn’t hesitate to recommend to others.

beth

Beth Hudson

Marketing Officer

Adoption Tees Valley

ROAR are a fantastic friendly team who are able to advise and guide using their inhouse specialist knowledge. Given the exceptional tight deadlines, the results of our campaign have been impressive, and have shown a significant increase in our online presence. It has also set us up for better success in future campaigns.

Laura Gage

Marketing & PR Manager

North East Automotive Alliance

We have had a good experience working with ROAR. From day one, they have been dedicated to help us achieve our goals. They provided a strategic plan tailored to our needs. Within a few months, we saw significant improvements in our keyword rankings.

Mehaique Nawaz

Global Marketing Manager

StayinFront

ROAR are a joy to work with! Their specialist digital knowledge is second to none, and they have helped my team at Northumbrian Water achieve real successes on and offline.

jennie

Jennie Collingwood

Head of Marketing

Northumbrian Water Group

We have been so impressed with the team at ROAR. From day one, the team have taken the necessary time to really understand our business and objectives. The level of expertise and market knowledge has become invaluable to Elements- and with every interaction, that value only increases. Thank you!

Charlotte Martin

Marketing Director

Elements

I highly recommend ROAR for SEO. ROAR supported the development of a new website for my business. They quickly established the key potentials on organic search for my services and managed the development of a first class, industry-leading website. Really happy with the service and the delivery. I’m now in a much better position to increase leads to grow my business.

Paul McGarrity

Director

Octave Digital

Everyone we have worked with at ROAR has been knowledgeable and has also gone above and beyond to give us some amazing results. Their personal touch to the accounts really makes a difference and they have tweaked the service to provide the data we need to track the growth in line with our own reporting systems. 26% increase in bookings and an increased ADR by £87 in two months is amazing! We would highly recommend ROAR!

Kim Capstick

Manager

Netherby Hall

I loved working with the ROAR team. They were professional, extremely knowledgeable about SEO and met all the agreed deadlines. Thanks team!

 

Kathryn Wharton

Digital Marketing Manager

The Writer

FREQUENTLY ASKED QUESTIONS

YOUR QUESTIONS, ANSWERED.

What makes ROAR different from other digital agencies?

Search marketing isn’t just one service among many – it’s our sole focus. When you work with us, you’ll collaborate directly with specialists who understand both quality writing and SEO, not junior account managers. We pride ourselves on being data-driven, transparent, and focused purely on results that matter to your business.

We don't have a clear content strategy. Where do we start?

This is a common starting point for many businesses. We begin with a thorough analysis of your current content, identify gaps and opportunities in your market, and build a clear content roadmap based on your business goals.

How involved does our business need to be in the process?

We manage the writing and optimisation while keeping you informed without overwhelming you. We’ll need some initial input about your business, services, and audience, but we won’t burden you with unnecessary details. We respect that your time is valuable.

How do you measure content success?

We focus on metrics that directly impact your business: search visibility for valuable terms, content engagement, conversion rates, and return on investment. Everything is tracked through advanced analytics and presented in clear, transparent reporting. No vanity metrics – just data that shows the exact impact our content is having on your bottom line.

What happens after we submit the enquiry form?

One of our content specialists will contact you to arrange a free discovery call. During this conversation, we’ll discuss your specific needs, current challenges, and objectives. This helps us understand how we can best support your business growth through strategic content.

How do you stay current with industry changes?

We continuously monitor changes in search algorithms, content trends, and best practices. Our team regularly refines our approach to stay ahead of developments in content marketing. This commitment to ongoing learning means your content benefits from the latest, most effective strategies.

We're in a technical/niche industry. Can you write effectively about our topics?

Absolutely. Our research-based approach allows us to write authoritatively about even complex topics. We’ll work with you to understand your industry specifics, and our writers are skilled at translating technical information into clear, engaging content that still demonstrates expertise.

MAKE WAVES, NOT NOISE

READY TO TURN CONTENT INTO CONVERSIONS? IT STARTS HERE.

Looking across the River Tyne to the Baltic, past the Millennium Bridge, from Newcastle upon Tyne to Gateshead.

Strategic content doesn’t just fill your website – it drives your business forward. Our team creates copy that works harder for your bottom line.

Develop content strategies aligned with your business goals

Create pages that satisfy both users and search engines

Build clear pathways that turn readers into customers

Looking across the River Tyne to the Baltic, past the Millennium Bridge, from Newcastle upon Tyne to Gateshead.