B2B SAAS SEO AGENCY
SEO THAT TURNS SOFTWARE SEARCHES INTO SALES.
Search strategies engineered to convert B2B decision-makers.
SEO campaigns designed around the real SaaS buying journey.
Trusted by B2B SaaS brands to build lasting search visibility.
Ready to make waves?
Whether you’re looking to scale or ready to launch, book a free discovery call with a specialist today.
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BRANDS THAT CHOSE US AND SCALED
469%
Increase in conversions
900%
Increase in conversions
161%
Increase in conversions
125%
Increase in conversions
256%
Increase in conversions
1,500
Conversions from Google Ads
4100:1
Return on ad spend
48%
Increase in conversions
1,750
Leads generated
51%
Increase in organic traffic
496%
Increase in conversions
31%
Increase in conversions
20%
Increase in conversion rate
686%
Increase in SEO conversions
522
New lead conversions
100%
Visibility increase
210%
Increase in revenue
31%
Increase in conversion rate
WHY CHOOSE ROAR
We help SaaS brands become the first name decision-makers search for.
With years of experience partnering with SaaS companies across the UK and Europe, we understand the challenge of standing out in a crowded, innovation-driven market. Our SEO strategies are designed to build lasting visibility, attract the right audiences, and turn organic search into a consistent source of qualified pipeline.
- Growth-Driven SEO – We align every optimisation with your revenue goals, helping you attract the right users, shorten the sales cycle, and scale organic acquisition sustainably.
- Intent-Led Content – From feature-led pages to in-depth comparison content, we craft content strategies that capture demand at every stage of the SaaS buying journey.
- Technical Excellence – Fast, crawlable, conversion-ready websites. Our technical audits ensure your platform performs flawlessly for both users and search engines.
ABOUT OUR WORK IN SAAS SEO
Specialists in search marketing for software brands.
DATA-DRIVEN MARKETING
COMMERCIAL FOCUS
ROI-FOCUSED STRATEGIES
We understand the nuances of SaaS search marketing inside and out. Partnering with ROAR means working with specialists who analyse how B2B buyers research software, which product categories generate the most qualified demand, and what type of content turns visibility into pipeline.
Through deep keyword intelligence, technical SEO, and intent-led content strategies, we position your SaaS brand at the centre of high-value searches, building authority, trust, and sustainable organic growth that impacts revenue.
We help SaaS companies of every size build lasting organic visibility.
B2B SAAS
FINTECH SAAS
HEALTHTECH SAAS
MARTECH SAAS
HRTECH SAAS
E-COMMERCE & RETAILTECH SAAS
B2B SAAS
CONNECTING SOFTWARE SOLUTIONS WITH BUYERS READY TO SCALE
Target decision-makers actively researching platforms that solve real business challenges. We help B2B SaaS brands earn visibility across high-intent search terms that drive demos, trials, and long-term customer growth.
- SEO strategies focused on industries and decision-makers that fit your ICP
- Content built around commercial intent and product value
- Sustainable organic growth through data-driven optimisation
FINTECH SAAS
BUILDING TRUST AND VISIBILITY IN HIGH-REGULATION MARKETS
FinTech buyers demand precision, security, and credibility. Our SEO strategies help financial software brands rank for competitive terms, build authority through expert content, and attract high-value leads who trust your platform.
- SEO shaped around compliance, trust, and expertise
- Content that converts complex products into clear value
- Organic acquisition strategies that balance visibility and credibility
HEALTHTECH SAAS
CREATING TRUSTED VISIBILITY IN A DATA-SENSITIVE INDUSTRY
Healthcare organisations search for reliability and compliance first. We help HealthTech SaaS brands earn organic visibility through SEO strategies built on E-E-A-T principles, delivering credibility, accuracy, and performance.
- Technical SEO designed for speed, stability, and accessibility
- Content strategies focused on authority and transparency
- Search visibility built around healthcare-specific buyer intent
MARTECH SAAS
HELPING MARKETING TEAMS DISCOVER, EVALUATE, AND CHOOSE YOUR PLATFORM
Marketers rely on search to compare, validate, and adopt new tools. We position your MarTech brand at every key stage of that process, capturing attention, building authority, and driving conversions through organic discovery.
- SEO strategies that mirror the modern marketing funnel
- Content built to rank, engage, and persuade
- Insights-driven optimisation for competitive search spaces
HRTECH SAAS
CONNECTING PEOPLE-FOCUSED BRANDS WITH SEARCH-DRIVEN BUYERS
HR leaders and talent teams turn to Google when seeking software that simplifies complexity. We help HRTech SaaS companies rank for high-intent keywords and dominate niche categories that drive qualified inbound leads.
- Targeted SEO strategies built around recruitment, onboarding, and people ops
- Content that speaks to leadership priorities and HR pain points
- Data-led optimisation for scalable lead generation
E-COMMERCE & RETAILTECH SAAS
DRIVING ORGANIC VISIBILITY FOR BRANDS THAT NEVER STAND STILL
E-commerce leaders search for technology that improves performance and scale. Our SEO strategies put your RetailTech solutions in front of them — boosting discovery, building authority, and converting organic interest into adoption.
- SEO campaigns targeting growth-driven retailers and digital teams
- Content built around automation, analytics, and ROI
- Continuous optimisation to dominate competitive product searches
CUSTOMER REVIEWS
REAL WORDS FROM REAL CLIENTS
We have been working with the team at ROAR to increase our online search visibility. The team have been great to work with – putting together a clear roadmap of priorities and identifying a back-end issue early on, which was having an impact on our rankings.
We’ve seen a significant and steady increase in visibility and keyword rankings over the few months we’ve been working together and are really pleased with the results so far. Particular thanks go to Josh and Ella, who are our day-to-day contacts and always very responsive and helpful!
Stephanie Knox
Marketing Controller
Universal Wolf
The ROAR Digital Marketing team is full of experts who understand our brief, take it away and implement a plan to ensure the best results. We now have a more strategic SEO programme in place and ROAR understands that we don’t want to just increase our search terms and Google rankings, but we want to generate better leads for our services. We are untouchable in terms of SEO because of the geniuses at ROAR, and they provide us with great insights into our competitors to help keep us ahead of the game in everything we are doing.
Samantha McGowan
Digital Marketing Manager
3173 Group
Choosing the right digital marketing partner can be quite daunting, After meeting ROAR I realised they were a genuine, honest professionals who care about their reputation and quality of work, We worked with ROAR for 12 months and always found them accessible, reliable, professional and pleasant. They are happy to take the lead on a campaign but are also willing to share their considerable knowledge with you. ROAR helped our team with SEO rich content blogs, SEO, and other initiatives that have helped massively.
Mike Winter
Managing Director
MIW Water Cooler Experts
ROAR were super useful in educating us on the areas of our site that needed improved tracking and then providing us with immediate options to action this. We went ahead with a GA4 setup and can now track all essential actions on our site allowing us to gather more specific data on our audience. This has led to us making some important decisions around both our content and service offering.
Anna Devitt
Marketing Manager
Duo Global Consulting
It has been an absolute pleasure working with team ROAR since 2020. Their professionalism, efficiency and attention to detail have made our working relationship seamless and rewarding. Their industry knowledge is outstanding, and their responsiveness and reliability have more than met our expectations. I highly recommend them to any business seeking a reliable and trustworthy digital marketing agency partner.
Michelle Warren
Managing Director
Warren Access
The staff at ROAR were super friendly and great communicators, over our time working together they’ve helped us GA tracking on our site and identify technical amendments to improve our SEO.
Andrew Boardman
Head of Marketing
SOAR With Us
The team at ROAR are professional, quick to respond and always provide helpful explanations of the technical nitty-gritty. They’ve helped Fears achieve excellent PPC results on a modest budget while respecting our brand ethos and image. I have no hesitation in recommending ROAR to other businesses looking to build their online presence.
Nicholas Bowman-Scargill
Managing Director
Fears Watches
Working with ROAR has been an absolute pleasure. They take the time to really understand your Marketing requirements, however niche the industry, and build pioneering SEO strategies that deliver excellent results. Since working with ROAR, we have seen a massive boost in visibility and traffic as well as engagement and importantly, good quality, high-intent leads come through. Special shout out to Joshua and Ella, who are a delight to work with.
Benjamin Carey
Head of Marketing & Sales
Interbacs
ROAR provides a detailed plan of action and a breakdown of its methodology. Their SEO bomb suggests topics, sub-topics and guidelines on writing style and structure. This is far more than anything I’ve received working with other agencies. Their reporting is also fantastic.
Sarah Donnelly
Marketing Manager
Tritility
ROAR are an essential part of our success. At Skills Matter we have a large, complex set of products, which can be challenging to market. The team at ROAR took on that challenge with gusto.
They’ve made a concerted effort to understand our products and customers, and provide advice and strategy that is constructive, outside-the-box and, above all, valuable. Thanks to ROAR, our PPC and SEO is something we don’t have to worry about: We know it’s in great hands.
Craig Caron
VP of Community
Skills Matter
ROAR did a great job ensuring we maintained SEO ranking when we migrated to a new website to remain competitive online and continue to give us great insight and recommendations on our digital marketing strategy.
Paul Lewis
Manager
Theodo
We are confident that, with ROAR’s assistance, we will be able to meet our goals and make significant progress in our endeavours.
Olivia Sciberras
Senior Marketing Executive
GasanMamo Insurance
ROAR have been fantastic from start to finish, we’ve seen a huge improvement in organic search results since starting to work with them 12 months ago, which has translated to direct improvements in profit. The team have been great throughout and is highly attentive to our needs and requests.
Olly Hudson
Co-Founder
The Essence Vault
We have worked with ROAR for nearly three years, and it’s been a great experience. They are incredible value for money; they make our modest budgets work hard and add value where possible, knowing we are a small not-for-profit business; which is hugely appreciated. Account managers are great, and we’re kept in the loop of any changes/recommendations for improvements in our campaigns. ROAR are a pleasure to work with, I wouldn’t hesitate to recommend to others.
Beth Hudson
Marketing Officer
Adoption Tees Valley
ROAR are a fantastic friendly team who are able to advise and guide using their inhouse specialist knowledge. Given the exceptional tight deadlines, the results of our campaign have been impressive, and have shown a significant increase in our online presence. It has also set us up for better success in future campaigns.
Laura Gage
Marketing & PR Manager
North East Automotive Alliance
We have had a good experience working with ROAR. From day one, they have been dedicated to help us achieve our goals. They provided a strategic plan tailored to our needs. Within a few months, we saw significant improvements in our keyword rankings.
Mehaique Nawaz
Global Marketing Manager
StayinFront
ROAR are a joy to work with! Their specialist digital knowledge is second to none, and they have helped my team at Northumbrian Water achieve real successes on and offline.
Jennie Collingwood
Head of Marketing
Northumbrian Water Group
We have been so impressed with the team at ROAR. From day one, the team have taken the necessary time to really understand our business and objectives. The level of expertise and market knowledge has become invaluable to Elements- and with every interaction, that value only increases. Thank you!
Charlotte Martin
Marketing Director
Elements
I highly recommend ROAR for SEO. ROAR supported the development of a new website for my business. They quickly established the key potentials on organic search for my services and managed the development of a first class, industry-leading website. Really happy with the service and the delivery. I’m now in a much better position to increase leads to grow my business.
Paul McGarrity
Director
Octave Digital
Everyone we have worked with at ROAR has been knowledgeable and has also gone above and beyond to give us some amazing results. Their personal touch to the accounts really makes a difference and they have tweaked the service to provide the data we need to track the growth in line with our own reporting systems. 26% increase in bookings and an increased ADR by £87 in two months is amazing! We would highly recommend ROAR!
Kim Capstick
Manager
Netherby Hall
I loved working with the ROAR team. They were professional, extremely knowledgeable about SEO and met all the agreed deadlines. Thanks team!
Kathryn Wharton
Digital Marketing Manager
The Writer
FREQUENTLY ASKED QUESTIONS
YOUR QUESTIONS, ANSWERED.
What makes ROAR different from other digital marketing agencies?
Search marketing isn’t just one service among many – it’s our sole focus. When you work with us, you’ll collaborate directly with specialists who understand the accounting sector, not junior account managers. We pride ourselves on being data-driven, transparent, and focused purely on results that matter to your practice.
We don't have a clear digital strategy. Where do we start?
This is a common starting point for many accounting firms. We begin with a thorough analysis of your current position, identify the most promising opportunities in your service areas, and build a clear roadmap based on your firm’s goals.
How involved does our firm need to be in the process?
We manage all the technical aspects while keeping you informed without overwhelming you. You’ll receive regular updates and clear insights about your performance through one simple dashboard, but we won’t burden you with unnecessary details. We respect that your time is valuable.
How do you measure success?
We focus on metrics that directly impact your practice: search visibility for valuable terms, quality of enquiries, conversion rates, and return on investment. Everything is tracked through advanced analytics and presented in clear, transparent reporting. No vanity metrics – just data that shows the exact impact our work is having on your firm.
What happens after we submit the enquiry form?
One of our specialists will contact you to arrange a free discovery call. During this conversation, we’ll discuss your firm’s specific needs, current challenges, and objectives. This helps us understand how we can best support your practice’s growth through search marketing.
How do you stay current with industry changes?
We continuously monitor changes in search algorithms, industry trends, and best practices. Our team regularly undergoes training and certification to stay ahead of developments in search marketing. This commitment to ongoing learning means your firm benefits from the latest, most effective strategies.
As we're so niche, will SEO work for us?
Being specialist is actually an advantage in SEO. The more specific your accounting expertise, the less competition you’ll face in search results. Our data-driven approach helps identify exactly how your potential clients are searching for your services – often uncovering valuable opportunities that your competitors haven’t spotted.
MAKE WAVES NOT NOISE
SERIOUS ABOUT GROWTH? IT STARTS HERE.
Attract high-intent buyers and reduce acquisition costs without relying on paid channels. Let’s turn organic search into your SaaS brand’s most consistent and scalable source of qualified leads.
Get an SEO strategy aligned with your growth goals and product priorities
Drive organic traffic that converts into demos, trials, and long-term customers
Outperform competitors in your niche through strategic search visibility
From emerging SaaS start-ups to global software leaders, we craft SEO campaigns that drive measurable growth.