Campaigns focused on meaningful defence enquiries
PPC strategies aligned with credibility and compliance
Click protection to prevent wasted spend across competitive keywords
Whether you are running PPC or starting from zero, book a free PPC review with a specialist today.
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469%
Increase in conversions
900%
Increase in conversions
161%
Increase in conversions
125%
Increase in conversions
256%
Increase in conversions
1,500
Conversions from Google Ads
4100:1
Return on ad spend
48%
Increase in conversions
1,750
Leads generated
51%
Increase in organic traffic
496%
Increase in conversions
31%
Increase in conversions
20%
Increase in conversion rate
686%
Increase in SEO conversions
522
New lead conversions
100%
Visibility increase
210%
Increase in revenue
31%
Increase in conversion rate
WHY CHOOSE ROAR
With experience supporting organisations operating in regulated and security-conscious sectors across the UK, we understand how paid search works within the defence ecosystem, where credibility, timing and relevance are critical to supplier discovery.
ABOUT OUR WORK IN DEFENCE PPC
DATA-DRIVEN CAMPAIGNS
COMMERCIAL FOCUS
ROI-FOCUSED STRATEGY
We understand how paid search operates in defence markets, where visibility must align with credibility and timing. Working with ROAR means partnering with specialists who identify high-intent defence searches, understand supplier discovery behaviour, and focus on attracting meaningful opportunities rather than general traffic.
Rather than driving unqualified clicks, our approach prioritises precision, relevance and measurable ROI, helping your business reach organisations actively sourcing defence capability.
AEROSPACE AND COMBAT
MARITIME AND NAVAL
TECHNOLOGY AND CYBER
MANUFACTURING AND ENGINEERING
SYSTEMS AND EQUIPMENT
RESEARCH AND INNOVATION
CONNECTING WITH DEFENCE PROGRAMMES AND PRIME CONTRACTORS
Put your aerospace capability in front of defence buyers and aviation programmes actively sourcing specialist suppliers. We help combat air organisations generate targeted opportunities through precision PPC campaigns.
ATTRACTING NAVAL AND SHIPBUILDING OPPORTUNITIES
Reach naval programmes and maritime defence contractors at the moment they are researching engineering partners. We help maritime organisations generate qualified opportunities through focused paid search campaigns.
REACHING SECURITY-FOCUSED DEFENCE BUYERS
Position your cyber and digital capability in front of organisations actively searching for secure technology partners. We help defence technology companies attract high-intent opportunities through targeted PPC.
ATTRACTING DEFENCE SUPPLY CHAIN OPPORTUNITIES
Ensure your manufacturing expertise appears when defence buyers and primes are sourcing production capability. We help engineering firms generate supply chain opportunities through intent-led PPC campaigns.
CONNECTING WITH HIGH-ASSURANCE DEFENCE PROGRAMMES
Put your specialist systems and equipment capability in front of defence organisations researching trusted suppliers. We help providers capture high-value opportunities through carefully targeted paid search.
SUPPORTING ENTRY INTO DEFENCE MARKETS
Reach defence innovation teams and programme leaders exploring emerging technologies. We help research and deep-tech organisations gain visibility quickly through targeted PPC campaigns.
CUSTOMER REVIEWS
We have been working with the team at ROAR to increase our online search visibility. The team have been great to work with – putting together a clear roadmap of priorities and identifying a back-end issue early on, which was having an impact on our rankings.
We’ve seen a significant and steady increase in visibility and keyword rankings over the few months we’ve been working together and are really pleased with the results so far. Particular thanks go to Josh and Ella, who are our day-to-day contacts and always very responsive and helpful!
Stephanie Knox
Marketing Controller
Universal Wolf
The ROAR Digital Marketing team is full of experts who understand our brief, take it away and implement a plan to ensure the best results. We now have a more strategic SEO programme in place and ROAR understands that we don’t want to just increase our search terms and Google rankings, but we want to generate better leads for our services. We are untouchable in terms of SEO because of the geniuses at ROAR, and they provide us with great insights into our competitors to help keep us ahead of the game in everything we are doing.
Samantha McGowan
Digital Marketing Manager
3173 Group
Choosing the right digital marketing partner can be quite daunting, After meeting ROAR I realised they were a genuine, honest professionals who care about their reputation and quality of work, We worked with ROAR for 12 months and always found them accessible, reliable, professional and pleasant. They are happy to take the lead on a campaign but are also willing to share their considerable knowledge with you. ROAR helped our team with SEO rich content blogs, SEO, and other initiatives that have helped massively.
Mike Winter
Managing Director
MIW Water Cooler Experts
ROAR were super useful in educating us on the areas of our site that needed improved tracking and then providing us with immediate options to action this. We went ahead with a GA4 setup and can now track all essential actions on our site allowing us to gather more specific data on our audience. This has led to us making some important decisions around both our content and service offering.
Anna Devitt
Marketing Manager
Duo Global Consulting
It has been an absolute pleasure working with team ROAR since 2020. Their professionalism, efficiency and attention to detail have made our working relationship seamless and rewarding. Their industry knowledge is outstanding, and their responsiveness and reliability have more than met our expectations. I highly recommend them to any business seeking a reliable and trustworthy digital marketing agency partner.
Michelle Warren
Managing Director
Warren Access
The staff at ROAR were super friendly and great communicators, over our time working together they’ve helped us GA tracking on our site and identify technical amendments to improve our SEO.
Andrew Boardman
Head of Marketing
SOAR With Us
The team at ROAR are professional, quick to respond and always provide helpful explanations of the technical nitty-gritty. They’ve helped Fears achieve excellent PPC results on a modest budget while respecting our brand ethos and image. I have no hesitation in recommending ROAR to other businesses looking to build their online presence.
Nicholas Bowman-Scargill
Managing Director
Fears Watches
Working with ROAR has been an absolute pleasure. They take the time to really understand your Marketing requirements, however niche the industry, and build pioneering SEO strategies that deliver excellent results. Since working with ROAR, we have seen a massive boost in visibility and traffic as well as engagement and importantly, good quality, high-intent leads come through. Special shout out to Joshua and Ella, who are a delight to work with.
Benjamin Carey
Head of Marketing & Sales
Interbacs
We have had a good experience working with ROAR. From day one, they have been dedicated to help us achieve our goals. They provided a strategic plan tailored to our needs. Within a few months, we saw significant improvements in our keyword rankings.
Mehaique Nawaz
Global Marketing Manager
StayinFront
ROAR are an essential part of our success. At Skills Matter we have a large, complex set of products, which can be challenging to market. The team at ROAR took on that challenge with gusto.
They’ve made a concerted effort to understand our products and customers, and provide advice and strategy that is constructive, outside-the-box and, above all, valuable. Thanks to ROAR, our PPC and SEO is something we don’t have to worry about: We know it’s in great hands.
Craig Caron
VP of Community
Skills Matter
ROAR did a great job ensuring we maintained SEO ranking when we migrated to a new website to remain competitive online and continue to give us great insight and recommendations on our digital marketing strategy.
Paul Lewis
Manager
Theodo
We are confident that, with ROAR’s assistance, we will be able to meet our goals and make significant progress in our endeavours.
Olivia Sciberras
Senior Marketing Executive
GasanMamo Insurance
ROAR have been fantastic from start to finish, we’ve seen a huge improvement in organic search results since starting to work with them 12 months ago, which has translated to direct improvements in profit. The team have been great throughout and is highly attentive to our needs and requests.
Olly Hudson
Co-Founder
The Essence Vault
We have worked with ROAR for nearly three years, and it’s been a great experience. They are incredible value for money; they make our modest budgets work hard and add value where possible, knowing we are a small not-for-profit business; which is hugely appreciated. Account managers are great, and we’re kept in the loop of any changes/recommendations for improvements in our campaigns. ROAR are a pleasure to work with, I wouldn’t hesitate to recommend to others.
Beth Hudson
Marketing Officer
Adoption Tees Valley
ROAR are a fantastic friendly team who are able to advise and guide using their inhouse specialist knowledge. Given the exceptional tight deadlines, the results of our campaign have been impressive, and have shown a significant increase in our online presence. It has also set us up for better success in future campaigns.
Laura Gage
Marketing & PR Manager
North East Automotive Alliance
The team have so far delivered fantastic results, increasing web traffic and also driving meeting bookings. But more importantly the communication is perfect – Because they are honest, passionate and straight to the point, this has allowed us to build trust very quickly.
Fergus Watson
Business Development Manager
SPARK Epos
ROAR are a joy to work with! Their specialist digital knowledge is second to none, and they have helped my team at Northumbrian Water achieve real successes on and offline.
Jennie Collingwood
Head of Marketing
Northumbrian Water Group
ROAR provides a detailed plan of action and a breakdown of its methodology. Their SEO bomb suggests topics, sub-topics and guidelines on writing style and structure. This is far more than anything I’ve received working with other agencies. Their reporting is also fantastic.
Sarah Donnelly
Marketing Manager
Tritility
I highly recommend ROAR for SEO. ROAR supported the development of a new website for my business. They quickly established the key potentials on organic search for my services and managed the development of a first class, industry-leading website. Really happy with the service and the delivery. I’m now in a much better position to increase leads to grow my business.
Paul McGarrity
Director
Octave Digital
We have been so impressed with the team at ROAR. From day one, the team have taken the necessary time to really understand our business and objectives. The level of expertise and market knowledge has become invaluable to Elements- and with every interaction, that value only increases. Thank you!
Charlotte Martin
Marketing Director
Elements
Everyone we have worked with at ROAR has been knowledgeable and has also gone above and beyond to give us some amazing results. Their personal touch to the accounts really makes a difference and they have tweaked the service to provide the data we need to track the growth in line with our own reporting systems. 26% increase in bookings and an increased ADR by £87 in two months is amazing! We would highly recommend ROAR!
Kim Capstick
Manager
Netherby Hall
I loved working with the ROAR team. They were professional, extremely knowledgeable about SEO and met all the agreed deadlines. Thanks team!
Kathryn Wharton
Digital Marketing Manager
The Writer
Can’t recommend these guys highly enough! We had a major issue with our ecommerce website that caused our sales to be decimated overnight and nothing we did fixed it. One quick call to ROAR and the team were looking into the issue straight away, they found the problem within an hour when nobody else could! Our sales are now back to the level they were before and we look forward to working with ROAR more in the future.
John Musgrove
Director
Boldon Picture Framing
FREQUENTLY ASKED QUESTIONS
What makes ROAR different from other digital marketing agencies?
Search marketing isn’t just one service among many – it’s our sole focus. When you work with us, you’ll collaborate directly with specialists who understand the accounting sector, not junior account managers. We pride ourselves on being data-driven, transparent, and focused purely on results that matter to your practice.
We don't have a clear digital strategy. Where do we start?
This is a common starting point for many accounting firms. We begin with a thorough analysis of your target market, identify the most promising PPC opportunities in your service areas, and build campaigns based on your business goals.
How involved does our firm need to be in the process?
We manage all the technical aspects while keeping you informed without overwhelming you. You’ll receive regular updates about your campaign performance through one simple dashboard, but we won’t burden you with unnecessary details. We respect that your time is valuable.
How do you measure success?
We focus on metrics that directly impact your practice: cost per qualified lead, conversion rates, and return on ad spend. Everything is tracked through advanced analytics and presented in clear, transparent reporting. No vanity metrics – just data that shows the exact impact our campaigns are having on your bottom line.
What happens after we submit the enquiry form?
One of our PPC specialists will contact you to arrange a free discovery call. During this conversation, we’ll discuss your firm’s specific needs, current challenges, and objectives. This helps us understand how we can best support your practice’s growth through paid search.
How do you stay current with industry changes?
We continuously monitor changes in paid search platforms, industry trends, and best practices. Our team regularly undergoes training and certification to stay ahead of developments in PPC. This commitment to ongoing learning means your campaigns benefit from the latest, most effective strategies.
I'm not sure PPC will work for our specialist services?
Being specialist is actually an advantage in PPC. The more specific your accounting expertise, the more precisely we can target your ideal clients. Our data-driven approach helps identify exactly how your potential clients are searching – often bringing valuable opportunities at lower costs than broader markets.
MAKE WAVES NOT NOISE
Reach organisations actively looking for suppliers without relying on unpredictable outreach. Our PPC campaigns help your business appear at the right moment in the defence buying journey.
Launch campaigns aligned to your capability and market ambitions
Drive enquiries from relevant buyers and programme partners
Control spend while improving the quality of incoming opportunities
We support businesses across the defence ecosystem with paid search campaigns built to deliver clear commercial outcomes.